Shade Glossary
256 essential terms across 10 categories — from pre-production planning to delivery and distribution.
Explore terms organized by production phase and discipline.
Browse all 256 terms alphabetically, or use the search above to filter.
An Animatic is a sequence of storyboard images edited together in time, often with a rough audio track (scratch dialogue, music, or sound effects), to...
Pre-ProductionThe Art Director is a senior member of the art department who works under the Production Designer to execute the visual design of the film's physical ...
Pre-ProductionThe Assistant Director (AD) is one of the most critical roles on a film or video production set. The First AD is responsible for managing the day-to-d...
Production (On-Set)"Above The Line" is a budgeting and production term that refers to the key creative contributors whose fees are negotiated and locked in before the pr...
Production (On-Set)"Action" is the verbal command given by the director (or first assistant director) to signal that filming has begun and that the cast and crew should ...
Production (On-Set)Ambient Light refers to the general, non-directional light that exists naturally in an environment — the overall illumination level of a scene that ha...
Production (On-Set)An Apple Box is a sturdy, hollow wooden box manufactured in four standard sizes: full, half, quarter, and pancake (the thinnest). They are one of the ...
Production (On-Set)Advanced Authoring Format (AAF) is a professional file interchange format used to transfer editing projects between different non-linear editing syste...
Post-Production Management & WorkflowThe Assistant Editor is the technical backbone of the editorial department. They manage the massive volume of digital media generated during productio...
EditorialThe Assembly Cut (also called the "assembly edit" or "rough assembly") is the very first version of the edited film, created by the editor by assembli...
EditorialThe Aspect Ratio is the proportional relationship between the width and height of an image or screen. It is typically expressed as two numbers separat...
EditorialAn Alpha Channel is an additional channel in a digital image or video file that stores transparency information. In a standard RGB image, there are th...
Color & FinishingThe Answer Print is the first complete film print of a motion picture, combining the picture and sound for the first time. It is created by the film l...
Color & FinishingAnamorphic refers to a type of lens (and the filmmaking format associated with it) that uses a special optical element to squeeze a wide image horizon...
Color & FinishingADR (Automated Dialogue Replacement), sometimes called "looping," is the process of re-recording dialogue in a studio after filming is complete. ADR i...
Sound & MusicAutomated Dialogue Replacement (ADR), also known as "looping" or "dubbing," is the process of re-recording an actor's dialogue in a controlled studio ...
Sound & MusicAudio Sweetening is the process of enhancing and polishing the audio tracks of a film or video production in post-production. It encompasses a range o...
Sound & MusicAn Account Manager (sometimes called an Account Executive or Client Services Manager) is the professional responsible for managing the relationship be...
Creative Operations & Project ManagementAn Asset Library is a centralized, organized repository of all the digital assets owned or licensed by an organization, including images, videos, audi...
Creative Operations & Project ManagementThe Asset Lifecycle refers to the complete journey of a creative asset from its initial creation through its active use and eventual retirement or arc...
Creative Operations & Project ManagementAgile Methodology is an iterative approach to project management and product development that emphasizes flexibility, collaboration, and the rapid del...
Creative Operations & Project ManagementAgile Marketing is the application of Agile principles and practices — originally developed for software development — to marketing teams and processe...
Creative Operations & Project ManagementA/B Testing (also called "split testing") is a controlled experiment in which two versions of a marketing element — such as an advertisement, a landin...
Brand & Marketing StrategyA Beat Sheet is a structural outline of a screenplay or story that lists the key dramatic beats — the significant moments, turns, and emotional shifts...
Pre-ProductionA Creative Brief is a short document that outlines the key information and requirements for a creative project. It serves as the foundation for all cr...
Pre-ProductionThe Best Boy is the first assistant to either the Gaffer (in which case they are the "Best Boy Electric") or the Key Grip (in which case they are the ...
Production (On-Set)The Boom Operator is a member of the sound department responsible for physically operating the boom microphone — a highly directional microphone mount...
Production (On-Set)A B-Camera (or "B-Cam") is a second camera unit that operates simultaneously with the primary camera (the "A-Camera") during a shoot. Using a B-Camera...
Production (On-Set)"Below The Line" refers to the technical and craft crew members whose costs are calculated based on the number of days they work, as opposed to the fi...
Production (On-Set)Blocking is the process of planning and rehearsing the precise movements and positions of the actors and the camera within a scene. Before filming beg...
Production (On-Set)B-Roll is supplemental or secondary footage that is intercut with the primary footage (the "A-Roll") to provide visual context, cover edits, and enhan...
Production (On-Set)A Backlight (also called a "hair light," "rim light," or "kicker") is a light source positioned behind and above the subject, pointing toward the came...
Production (On-Set)Barn Doors are adjustable metal flaps attached to the front of a lighting fixture that can be opened and closed to control the spread and direction of...
Production (On-Set)A Bounce Board (or "bounce card") is a reflective surface — typically a white foam core board, a silver reflector, or a purpose-built reflector panel ...
Production (On-Set)A Burn-in (or "burned-in timecode") refers to text or timecode information that is permanently embedded (or "burned") into the video image itself, as ...
Post-Production Management & WorkflowIn non-linear editing, a Bin is a container or folder within the editing project that holds and organizes clips, sequences, and other media assets. Th...
Post-Production Management & WorkflowBit Rate (or "bitrate") is the amount of data used to represent a second of digital video or audio, measured in bits per second (bps) or megabits per ...
Post-Production Management & WorkflowA Broadcast Master is the final, highest-quality version of a program prepared specifically for delivery to a television broadcaster. It must conform ...
Delivery & DistributionA Bottleneck is a point in a workflow or process where the flow of work is constrained or slowed down, causing a backlog of work to accumulate and del...
Creative Operations & Project ManagementBurn Rate refers to the rate at which a project or organization is spending its budget over time. In project management, tracking the burn rate allows...
Creative Operations & Project ManagementBudget Allocation is the process of distributing a total budget across different categories, departments, channels, or projects. In marketing and crea...
Creative Operations & Project ManagementBrand Guidelines (also called a "brand style guide" or "brand book") are a comprehensive set of rules and standards that define how a brand should be ...
Brand & Marketing StrategyBrand Identity is the collection of all the visual and verbal elements that a company uses to present itself to the world — the logo, color palette, t...
Brand & Marketing StrategyBrand Voice refers to the consistent personality and style of a brand's written and verbal communication. It encompasses the tone (formal or informal,...
Brand & Marketing StrategyBrand Architecture refers to the organizational structure and hierarchy of brands within a company's portfolio. It defines the relationships between t...
Brand & Marketing StrategyBrand Equity refers to the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than fr...
Brand & Marketing StrategyA Brand Ambassador is a person — typically a celebrity, influencer, athlete, or public figure — who is contracted to represent and promote a brand pub...
Brand & Marketing StrategyThe Casting Director is the professional responsible for finding and recommending actors for the roles in a film, television show, or commercial. Work...
Pre-ProductionThe Call Sheet is the official daily schedule document for a film or video production. Prepared by the Second Assistant Director and approved by the F...
Pre-ProductionThe Cinematographer, also known as the Director of Photography (DP or DoP), is the chief creative and technical officer responsible for the visual ima...
Production (On-Set)The Camera Operator is the crew member who physically operates the camera during filming, executing the movements and framings specified by the direct...
Production (On-Set)The Clapper Loader (also known as the Second Camera Assistant or 2nd AC) is responsible for operating the clapperboard (slate) at the beginning of eac...
Production (On-Set)Craft Services (often abbreviated as "Crafty") refers to the food and beverage service provided on a film or video production set throughout the day. ...
Production (On-Set)Call Time is the specific time at which a cast or crew member is required to report to the set or location. Call times are specified on the call sheet...
Production (On-Set)Camera Angle refers to the position and orientation of the camera in relation to the subject being filmed. The choice of camera angle is one of the mo...
Production (On-Set)A Camera Report is a written log maintained by the camera department (typically the clapper loader or 2nd AC) that records detailed information about ...
Production (On-Set)Coverage refers to the collection of different camera angles and shot sizes used to film a scene. A typical coverage plan for a dialogue scene might i...
Production (On-Set)Continuity refers to the consistency of all the visual and narrative details of a film across different shots and scenes. Continuity encompasses the p...
Production (On-Set)A Close-Up (CU) is a shot in which the subject fills the majority of the frame, typically showing a person's face from the chin to the top of the head...
Production (On-Set)A Cutaway is a shot that interrupts the main action of a scene to show something else — a reaction, a related detail, or an entirely different locatio...
Production (On-Set)A Crane Shot is a camera movement achieved by mounting the camera on a mechanical crane or jib arm, allowing it to move through a large vertical and h...
Production (On-Set)Color Temperature is a measurement of the color of light, expressed in degrees Kelvin (K). Lower color temperatures (around 2700K–3200K) produce warm,...
Production (On-Set)A C-Stand (short for "Century Stand") is a heavy-duty, adjustable metal stand used by the grip department to support a wide variety of equipment, incl...
Production (On-Set)Chroma Key is a visual effects and post-production technique for compositing (layering) two images or video streams together based on color hues. A su...
Production (On-Set)The 180-Degree Rule is a fundamental principle of film grammar that states that two characters (or a character and an object) in a scene should mainta...
Production (On-Set)Conforming (or "online conform") is the process of rebuilding an edited sequence using the original, high-resolution source media, replacing the low-r...
Post-Production Management & WorkflowCompression, in the context of digital video, refers to the process of reducing the size of a video file by removing redundant or less important data....
Post-Production Management & WorkflowA Codec (a portmanteau of "coder-decoder") is a software algorithm used to compress and decompress digital video and audio data. Different codecs make...
Post-Production Management & WorkflowA Cut is the most fundamental and common editing transition, in which one shot ends and the next shot begins instantaneously, without any transition e...
EditorialA Crossfade (or Dissolve) is a video transition in which one shot gradually fades out while the next shot simultaneously fades in, creating a brief pe...
EditorialA Cross-Cut (or "parallel editing") is an editing technique in which the action alternates between two or more scenes happening simultaneously in diff...
EditorialThe Colorist is the artist responsible for the final visual look of the project. Working in a specialized, calibrated grading suite, they adjust the c...
Color & FinishingColor Correction is the technical process of adjusting the color and exposure of footage to ensure consistency and accuracy. It involves fixing proble...
Color & FinishingColor Grading is the creative process of altering and enhancing the color, contrast, and overall visual tone of a film or video to achieve a specific ...
Color & FinishingA Color Space is a specific organization of colors that defines the range (or "gamut") of colors that can be represented in a digital image or video. ...
Color & FinishingColor Timing is the process of adjusting the color balance and density of a film print or digital video to achieve the desired look. In the era of pho...
Color & FinishingClipping occurs when a signal (either video or audio) exceeds the maximum level that the recording system can capture, resulting in a loss of detail i...
Color & FinishingChroma Subsampling is a type of video compression that reduces the amount of color (chroma) information in a video signal relative to the luminance (b...
Color & FinishingThe Composer is the musician who writes, orchestrates, and records the original musical score for the film or video production. They work closely with...
Sound & MusicThe Compositor is the VFX artist responsible for the final assembly of a visual effects shot. They take all the disparate elements — the live-action f...
Visual Effects (VFX)Compositing is the process of combining multiple visual elements from different sources into a single, seamless image. In modern filmmaking, compositi...
Visual Effects (VFX)Closed Captions (CC) are text transcriptions of the audio content of a video — including dialogue, sound effects, and music cues — that are encoded in...
Delivery & DistributionCreative Operations (or "Creative Ops") is the function within an organization that is responsible for managing the people, processes, and technology ...
Creative Operations & Project ManagementA Creative Workflow is the defined sequence of steps and processes through which a creative project moves from initial brief to final delivery. A well...
Creative Operations & Project ManagementThe Creative Director is the senior creative leader responsible for the overall creative vision and quality of a project, campaign, or organization. I...
Creative Operations & Project ManagementCapacity Planning is the process of determining the production capacity needed by an organization to meet changing demands for its services. In creati...
Creative Operations & Project ManagementThe Critical Path is the longest sequence of dependent tasks in a project schedule, which determines the minimum time required to complete the project...
Creative Operations & Project ManagementChange Management is the structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. In...
Creative Operations & Project ManagementA Change Request (CR) is a formal document used to propose and authorize a change to the scope, timeline, or budget of a project. In creative projects...
Creative Operations & Project ManagementClient Approval is the formal sign-off from a client that a piece of creative work meets their requirements and is approved for the next stage of prod...
Creative Operations & Project ManagementA Collaboration Tool is any software application that facilitates communication, coordination, and shared work between team members, particularly thos...
Creative Operations & Project ManagementCompliance, in the context of creative operations and marketing, refers to the adherence to legal, regulatory, industry, and internal standards that g...
Creative Operations & Project ManagementThe Content Lifecycle refers to the stages that a piece of content goes through from its initial conception to its eventual retirement. The typical st...
Creative Operations & Project ManagementA Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content — typically for websites ...
Creative Operations & Project ManagementA Cross-Functional Team is a group of people with different functional expertise — such as marketing, design, technology, legal, and finance — who wor...
Creative Operations & Project ManagementA Campaign is a coordinated series of marketing activities and messages designed to achieve a specific business objective within a defined timeframe. ...
Brand & Marketing StrategyA Content Calendar (also called an "editorial calendar") is a planning tool used by marketing and creative teams to schedule and organize the creation...
Brand & Marketing StrategyContent Strategy is the planning, development, and management of content — written, visual, audio, and video — in service of a business goal. A conten...
Brand & Marketing StrategyA Copywriter is a creative professional who writes the text (or "copy") for advertising and marketing materials. Copywriters are responsible for craft...
Brand & Marketing StrategyThe Customer Journey is the complete sequence of experiences and interactions that a customer has with a brand, from the moment they first become awar...
Brand & Marketing StrategyThe Director is the primary creative authority on a film or video production. They are responsible for translating the written script into a visual an...
Production (On-Set)The Director of Photography (DP), also known as the Cinematographer, is the head of the camera and lighting departments on a production. The DP is res...
Production (On-Set)The Digital Imaging Technician (DIT) is a specialized camera department crew member responsible for managing the digital workflow on a production. The...
Production (On-Set)The Dolly Grip is the specialized grip responsible for operating the camera dolly and laying the dolly track. This is a highly skilled role requiring ...
Production (On-Set)"Day for Night" is a filmmaking technique in which scenes intended to appear as if they were filmed at night are actually filmed during the day, using...
Production (On-Set)A Double is a person who substitutes for an actor in certain situations. A "stunt double" performs dangerous physical actions (fights, falls, car chas...
Production (On-Set)A Dutch Angle (also called a "Dutch tilt" or "canted angle") is a camera technique in which the camera is tilted on its axis so that the horizon line ...
Production (On-Set)A Dolly is a wheeled platform on which the camera (and often the camera operator) is mounted, allowing for smooth, controlled horizontal camera moveme...
Production (On-Set)Dolly Track (also called "track" or "rails") consists of specially designed metal rails laid on the floor (or on a raised platform) along which the ca...
Production (On-Set)Depth of Field refers to the range of distance within a shot that appears acceptably sharp and in focus. A "shallow" depth of field (achieved with a w...
Production (On-Set)Deliverables are the final, required files and documents that the production company must submit to the studio, network, or distributor upon completio...
Post-Production Management & WorkflowA Deliverable is a specific, tangible output that is produced as part of a project and delivered to a client or stakeholder. In a creative project, de...
Post-Production Management & WorkflowDailies (called "rushes" in the United Kingdom) are the raw, unedited footage captured during a single day of production. In the era of film, this foo...
Post-Production Management & WorkflowDailies (or "Rushes") refer to the raw, unedited footage shot during a single day of production. In the era of film, this footage was processed overni...
Post-Production Management & WorkflowDrop Frame Timecode is a type of SMPTE timecode used in NTSC video (the television standard used in North America and Japan) that compensates for the ...
Post-Production Management & WorkflowDynamic Range refers to the ratio between the darkest and brightest values that a camera or display device can capture or reproduce. In photography an...
Color & FinishingDenoising is a post-production process that reduces or removes digital noise (the random variation of brightness or color in an image, similar to film...
Color & FinishingA Digital Intermediate (DI) is the post-production process in which a film (originally shot on photochemical film or digital video) is scanned into a ...
Color & FinishingThe Dialogue Editor is a highly specialized audio professional responsible for cleaning up the production dialogue recorded on set, removing backgroun...
Sound & MusicDialogue Editing is the process of cleaning up, organizing, and refining the production dialogue tracks recorded on set. The dialogue editor listens t...
Sound & MusicA Digital Audio Workstation (DAW) is a software application used for recording, editing, mixing, and producing audio files. In post-production, DAWs a...
Sound & MusicA Dialogue Stem (or "D stem") is a separate audio mix that contains only the dialogue tracks of a film or video, without any music or sound effects. S...
Sound & MusicA Digital Cinema Package (DCP) is the standard format for distributing digital films to cinemas. It is a collection of digital files that contain the ...
Delivery & DistributionDigital Asset Management (DAM) refers to the systems, software, and processes used to organize, store, retrieve, and distribute digital assets — such ...
Creative Operations & Project ManagementA Design System is a comprehensive collection of reusable components, patterns, guidelines, and standards that define the visual and functional langua...
Creative Operations & Project ManagementDigital Marketing encompasses all marketing activities that use digital channels and technologies to reach and engage customers. It includes search en...
Brand & Marketing StrategyAn Electronic Press Kit (EPK) is a collection of promotional materials — including behind-the-scenes footage, cast and crew interviews, production sti...
Pre-ProductionAn Establishing Shot is typically a wide-angle shot used at the beginning of a scene to show the audience the location and spatial relationships of th...
Production (On-Set)An Extreme Close-Up (ECU) is a shot that frames a very small detail of a subject — a single eye, a pair of lips, a finger on a trigger, a drop of swea...
Production (On-Set)An Eye-Line Match is an editing technique based on the principle that if a character looks off-screen in one shot, the following shot should show what...
Production (On-Set)An Edit Decision List (EDL) is a text-based file that contains a list of all the edit decisions made in a non-linear editing system, expressed as time...
Post-Production Management & WorkflowExport is the process of rendering and saving a completed project or sequence from a non-linear editing system or other post-production application in...
Post-Production Management & WorkflowEqualization (EQ) is an audio processing technique that adjusts the balance of different frequency components in an audio signal. An equalizer allows ...
Sound & MusicThe First Assistant Camera (1st AC), also known as the Focus Puller, is responsible for maintaining sharp focus on the subject throughout every shot. ...
Production (On-Set)A Fish-Eye Lens is an ultra-wide-angle lens that produces strong visual distortion, creating a wide panoramic or hemispherical image with a characteri...
Production (On-Set)Focal Length is a measurement (in millimeters) of the optical distance between the lens's optical center and the camera's image sensor when focused at...
Production (On-Set)A Follow Focus is a mechanical or electronic device attached to the camera that allows the focus puller (1st AC) to precisely control the focus of the...
Production (On-Set)The F-Stop is a numerical measurement of the aperture — the opening in the camera lens through which light passes to reach the sensor or film. F-stop ...
Production (On-Set)Frame Rate is the number of individual frames (still images) that are displayed per second in a video or film. It is measured in frames per second (fp...
Production (On-Set)A Fill Light is a secondary light source used to illuminate the shadow side of a subject — the side not lit by the key light. The fill light reduces t...
Production (On-Set)A Flag is a rectangular piece of opaque black material (typically mounted on a metal frame) used to block, shape, or control light on a film set. Flag...
Production (On-Set)Frame Rate Conversion is the process of changing the frame rate of a video from one rate to another — for example, converting 24fps (cinema) footage t...
Post-Production Management & WorkflowThe Final Cut is the last, approved version of an edited film or video, representing the definitive creative vision of the director (or, in some cases...
EditorialA Fade is a video transition in which the image gradually transitions to or from a solid color (most commonly black or white). A "fade to black" is on...
EditorialA Foley Artist is the skilled craftsperson who creates and performs the Foley sound effects for a film or video production. Working in a specialized F...
Sound & MusicFoley is the art of creating and recording sound effects in a studio to replace or enhance the sounds that were not captured adequately during product...
Sound & MusicA Feedback Loop is the process by which information about the performance or quality of a creative output is gathered, analyzed, and used to improve f...
Creative Operations & Project ManagementThe Gaffer is the head of the electrical department on a film or video production and is the chief lighting technician. Working directly under the Dir...
Production (On-Set)Grips are the crew members responsible for building and maintaining all the equipment used to support and move the camera, as well as managing non-ele...
Production (On-Set)A Gel (short for "gelatin," though modern gels are made of polycarbonate or polyester) is a thin, transparent sheet of colored or diffusion material p...
Production (On-Set)A Green Screen is a large, uniformly colored green background used in film and video production to enable the Chroma Key compositing technique, in whi...
Production (On-Set)A Gantt Chart is a type of horizontal bar chart used to visualize a project schedule. Each task or phase of the project is represented as a horizontal...
Post-Production Management & WorkflowA Grading Suite is a specialized room designed and equipped for professional color grading work. A professional grading suite is carefully controlled ...
Color & FinishingGamma is a mathematical function that describes the relationship between the numerical value of a pixel in a digital image and the actual brightness o...
Color & FinishingA Garbage Matte (or "rough matte") is a simple, roughly drawn matte used in VFX compositing to quickly remove large, unwanted areas of an image before...
Visual Effects (VFX)A High Angle Shot is a camera angle in which the camera is positioned above the subject and pointed downward. High angle shots make the subject appear...
Production (On-Set)Handheld refers to a camera operating technique in which the camera operator holds the camera on their shoulder or in their hands, without any mechani...
Production (On-Set)An HMI (Hydrargyrum Medium-Arc Iodide) is a type of gas-discharge lamp widely used in professional film and television lighting. HMIs produce a very b...
Production (On-Set)In post-production, a Handle refers to extra frames of footage at the beginning and end of a clip, beyond the actual edit points. Handles are importan...
Post-Production Management & WorkflowHigh Dynamic Range (HDR) is a video technology that allows for a much wider range of brightness and color than standard dynamic range (SDR) video. HDR...
Color & FinishingIntellectual Property (IP) refers to creations of the mind — such as inventions, literary and artistic works, designs, symbols, names, and images — th...
Pre-ProductionAn Insert Shot is a close-up shot of a specific object, detail, or action that is "inserted" into a scene to provide important information or emphasis...
Production (On-Set)In production, "Interior" (abbreviated as "INT." in a screenplay) refers to any scene that takes place inside a building or enclosed space. Interior s...
Production (On-Set)Ingest is the process of transferring digital media from the camera's recording media (memory cards, hard drives, or tape) into the post-production sy...
Post-Production Management & WorkflowIn a non-linear editing system, the In Point and Out Point are markers that define the beginning and end of a clip or a section of the timeline. The I...
Post-Production Management & WorkflowInterlaced Video is a method of encoding video in which each frame is divided into two "fields" — one containing all the odd-numbered horizontal lines...
Post-Production Management & WorkflowA Jump Cut is an abrupt, jarring edit between two shots of the same subject filmed from slightly different angles or at slightly different times, crea...
Production (On-Set)A J-Cut is an editing technique in which the audio from the next scene begins before the picture cuts to that scene. The viewer hears the sound of the...
EditorialThe Key Light is the primary, dominant light source in a scene. It is the main light that illuminates the subject and defines the overall look and moo...
Production (On-Set)In animation and motion graphics, a Keyframe is a frame at which a specific value (such as position, scale, rotation, opacity, or a color parameter) i...
EditorialKeying (or "pulling a key") is the technical process of isolating and removing a specific color (usually bright green or blue) from a video image to m...
Visual Effects (VFX)A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively an individual, team, or organization is achieving a key busi...
Creative Operations & Project ManagementA Location Scout is the process of finding and evaluating potential filming locations that match the requirements of the script. The Location Scout (o...
Pre-ProductionThe Location Manager is the production professional responsible for finding, securing, and managing all the filming locations used in a production. Th...
Pre-ProductionThe Line Producer is the production professional responsible for the day-to-day management of the production budget and the physical logistics of the ...
Pre-ProductionA Long Shot (LS), also called a "wide shot" or "full shot," is a camera framing in which the subject (typically a person) is shown in full, from head ...
Production (On-Set)A Low Angle Shot is a camera angle in which the camera is positioned below the subject and pointed upward. Low angle shots make the subject appear lar...
Production (On-Set)A Lens Flare is an optical phenomenon that occurs when a bright light source (such as the sun or a lamp) shines directly into the camera lens, causing...
Production (On-Set)Linear Editing is a traditional form of video editing in which edits are made sequentially, from the beginning of the program to the end, by recording...
EditorialAn L-Cut is the inverse of a J-Cut: the audio from the previous scene continues to play after the picture has cut to the next scene. The viewer sees t...
EditorialLetterboxing is the practice of displaying a widescreen image on a screen with a narrower aspect ratio by adding horizontal black bars at the top and ...
EditorialLog Color (or "log encoding") is a method of encoding video in which the tonal values of the image are recorded using a logarithmic curve rather than ...
Color & FinishingA Look-Up Table (LUT) is a mathematical formula that maps one set of color values to another. In post-production, LUTs are used in color grading to tr...
Color & FinishingLUFS (Loudness Units Full Scale) is the international standard unit for measuring the perceived loudness of audio content. Unlike peak level meters (w...
Delivery & DistributionMOS refers to a shot filmed without recording any sound. The term is believed to derive from early German-speaking directors in Hollywood who would in...
Production (On-Set)The Martini Shot is the last shot of the production day. The term is a piece of film industry slang that suggests the next "shot" after the Martini Sh...
Production (On-Set)Magic Hour (also called "Golden Hour") refers to the brief period of time shortly after sunrise or shortly before sunset when the sun is low on the ho...
Production (On-Set)A Master Shot (or "master") is a continuous shot that covers the entire action of a scene from a single camera position, typically a wide or medium-wi...
Production (On-Set)A Match Cut is an editing technique in which two shots are joined by matching the action, composition, or graphic elements of the two shots, creating ...
Production (On-Set)A Matte Box is a device that attaches to the front of the camera lens and serves two primary purposes: it holds optical filters (such as ND filters, p...
Production (On-Set)Metadata is "data about data" — descriptive information that is attached to a digital file to make it searchable, manageable, and understandable. In t...
Post-Production Management & WorkflowMotion Graphics are animated graphic design elements used in film, television, and online video. They include title sequences, lower thirds (the text ...
EditorialMastering is the final stage of post-production in which the finished film or video is prepared for distribution in its final, definitive form. The ma...
Color & FinishingThe Music Supervisor is the creative and legal professional responsible for selecting, securing the rights to, and licensing pre-existing (or "needle-...
Sound & MusicA Matte Painter is a specialized digital artist who creates highly detailed, photorealistic backgrounds, environments, and set extensions that were no...
Visual Effects (VFX)The M&E (Music and Effects) mix is a version of the final audio mix that contains all the music and sound effects but excludes the dialogue. It is a s...
Delivery & DistributionThe Offline Edit is the creative editing phase of post-production, typically performed using low-resolution proxy files rather than the original high-...
EditorialThe Online Edit is the technical finishing phase of post-production, performed after the picture has been locked in the offline edit. During the onlin...
EditorialOmnichannel Marketing is a customer-centric approach to marketing that provides a seamless, integrated experience across all channels and touchpoints ...
Brand & Marketing StrategyPre-Production is the planning and preparation phase of a film or video project that takes place before filming begins. It encompasses a wide range of...
Pre-ProductionThe Production Designer is the head of the art department and is responsible for the overall visual design of the film's physical world — the sets, lo...
Pre-ProductionPrincipal Photography refers to the main phase of filming during which the primary cast and crew capture the majority of the footage for the project. ...
Production (On-Set)A Practical Light (or "practical") is a light source that is visible within the frame of the shot and appears to be part of the natural environment of...
Production (On-Set)The Post-Production Producer is the primary point of contact for the studio or network, responsible for delivering the finished project within the des...
Post-Production Management & WorkflowThe Post-Production Supervisor is the person responsible for overseeing all aspects of the post-production process, from the end of principal photogra...
Post-Production Management & WorkflowThe Post-Production Coordinator handles the essential administrative and organizational tasks that keep the post-production department running smoothl...
Post-Production Management & WorkflowThe Post-Production Runner is an entry-level position that performs essential day-to-day tasks to support the post-production team. Their responsibili...
Post-Production Management & WorkflowA Proxy is a lower-resolution, more compressed copy of a high-resolution video file, created specifically for use in the offline editing process. Work...
Post-Production Management & WorkflowProject Management is the application of processes, methods, skills, knowledge, and experience to achieve specific project objectives within agreed pa...
Post-Production Management & WorkflowThe Picture Editor (or simply "Editor") is the key creative partner to the director in post-production, responsible for assembling the raw footage int...
EditorialPicture Lock (or "locked picture") is the milestone in the post-production process at which the editing of the film is considered final and no further...
EditorialIn VFX terminology, a "Plate" refers to the original live-action footage that will be used as the foundation for a visual effects shot. A "Clean Plate...
Visual Effects (VFX)A Persona (or "buyer persona") is a semi-fictional representation of an organization's ideal customer, based on market research and data about existin...
Brand & Marketing StrategyRendering is the process by which a computer calculates and generates the final output of a complex visual sequence. In video editing, rendering is re...
Post-Production Management & WorkflowThe Rough Cut is an early version of the edited film that is more refined than the assembly cut but still significantly longer and less polished than ...
EditorialThe Re-Recording Mixer (or Dubbing Mixer) is the audio engineer who combines all the individual audio elements — the dialogue stems, the sound effects...
Sound & MusicRoom Tone (or "Presence") is the ambient, "silent" sound of a specific location, recorded on set without any dialogue or action taking place. Every ro...
Sound & MusicThe Re-Recording Mixer (also called the "dubbing mixer" or "final mixer") is the audio professional responsible for the final mixing of all the audio ...
Sound & MusicThe Roto (Rotoscoping) and Paint Artist performs some of the most meticulous and foundational work in visual effects. Rotoscoping involves manually tr...
Visual Effects (VFX)Approval Routing is the process of sending a creative asset through a predefined sequence of reviewers and approvers before it is finalized and publis...
Creative Operations & Project ManagementContent Repurposing is the practice of taking existing content and adapting it for use in a different format, channel, or context. For example, a long...
Brand & Marketing StrategyA Storyboard is a graphic organizer in the form of illustrations or images displayed in sequence, used to pre-visualize a motion picture, animation, o...
Pre-ProductionThe Script Supervisor (sometimes called the "continuity supervisor") is responsible for maintaining the continuity of the production — ensuring that t...
Pre-ProductionA Second Unit is a separate, smaller film crew that operates simultaneously with the main unit (or separately at a different time or location) to capt...
Pre-ProductionThe Slate (also called a clapperboard, clapper, or sticks) is a hinged board used at the beginning of each take to identify the scene, take number, ro...
Production (On-Set)Syncing is the process of aligning the production video (captured by the camera) with the production audio (captured separately by the sound mixer) so...
EditorialA Stringout (or "Selects Reel") is a sequence created by the Assistant Editor or Picture Editor that contains all the best takes (or "selects") of a s...
EditorialThe Supervising Sound Editor is the head of the sound editorial department in post-production. They are responsible for overseeing all aspects of the ...
Sound & MusicThe Sound Designer is an audio artist who creates and manipulates specific, often non-literal sound elements to enhance the story's atmosphere, mood, ...
Sound & MusicA Stem is a separate, sub-mixed audio file that contains a specific category of sound, isolated from the rest of the mix. The three primary stems are ...
Sound & MusicSound Design is the creative and technical process of creating the entire sonic world of a film or video production. The Sound Designer is responsible...
Sound & MusicSound Mixing (or "audio mixing") is the process of combining and balancing all the audio tracks of a film or video production into a final, cohesive s...
Sound & MusicA Spotting Session is a meeting between the director, the composer, and/or the supervising sound editor, in which they watch the locked picture togeth...
Sound & MusicThe Subtitler (or Captioner) is a post-production specialist responsible for creating, timing, and formatting the text overlays that appear on screen ...
Delivery & DistributionA Synchronisation License (or "sync license") is a legal agreement that grants the holder the right to use a piece of copyrighted music in synchronisa...
Delivery & DistributionScope Creep refers to the gradual, uncontrolled expansion of a project's scope beyond its originally agreed boundaries, typically without a correspond...
Creative Operations & Project ManagementA Sprint is a short, time-boxed period (typically one to four weeks) during which a team works to complete a specific set of tasks or deliverables. Sp...
Creative Operations & Project ManagementA Stakeholder is any individual, group, or organization that has an interest in or is affected by the outcome of a project. In creative projects, stak...
Creative Operations & Project ManagementIn an organizational context, a Silo refers to a team, department, or system that operates in isolation from the rest of the organization, with limite...
Creative Operations & Project ManagementSearch Engine Optimization (SEO) is the practice of optimizing digital content and websites to improve their visibility and ranking in organic (non-pa...
Brand & Marketing StrategyTimecode is an electronic signal used to identify a specific frame of video by its position in time. It is expressed as hours:minutes:seconds:frames (...
Production (On-Set)In post-production, a Turnover refers to the process of exporting and delivering a specific version of the edited sequence (along with all necessary r...
Post-Production Management & WorkflowA Temp Score (or "Temp Track") is a temporary piece of music placed into the edit by the Picture Editor or Assistant Editor before the original score ...
EditorialTracking (or Matchmoving) is the process of analyzing a piece of live-action footage to extract the exact movement of the camera (or an object within ...
Visual Effects (VFX)A Textless Master (or "Textless Version") is a version of the final program in which all on-screen text — including title cards, lower thirds, end cre...
Delivery & DistributionIn the context of digital asset management and content organization, a Taxonomy is a hierarchical classification system used to organize and categoriz...
Creative Operations & Project ManagementVideo Village is the area on a film set where the director, producers, and other key creative personnel gather to watch the video feed from the camera...
Production (On-Set)Version Control is the practice of tracking and managing changes to files, documents, or creative assets over time. In creative operations, version co...
Post-Production Management & WorkflowThe VFX (Visual Effects) Supervisor is the creative and technical head of the visual effects department, responsible for overseeing the execution of a...
Visual Effects (VFX)Visual Effects (VFX) are the various processes by which imagery is created or manipulated outside the context of a live-action shoot. VFX encompasses ...
Visual Effects (VFX)Versioning refers to the process of creating multiple adapted versions of a finished program or asset for different distribution platforms, territorie...
Delivery & DistributionIn post-production, a Workflow refers to the defined sequence of steps and processes through which media passes from its initial capture to its final ...
Post-Production Management & WorkflowWorkflow Automation is the use of technology to automate repetitive, rule-based tasks in a workflow, reducing the need for manual intervention and fre...
Creative Operations & Project Management