Shade Glossary

Production & Post-Production Glossary

256 essential terms across 10 categories — from pre-production planning to delivery and distribution.

256 terms10 sections

All terms

Browse all 256 terms alphabetically, or use the search above to filter.

A
23 terms

Animatic

An Animatic is a sequence of storyboard images edited together in time, often with a rough audio track (scratch dialogue, music, or sound effects), to...

Pre-Production

Art Director

The Art Director is a senior member of the art department who works under the Production Designer to execute the visual design of the film's physical ...

Pre-Production

Assistant Director (AD)

The Assistant Director (AD) is one of the most critical roles on a film or video production set. The First AD is responsible for managing the day-to-d...

Production (On-Set)

Above The Line

"Above The Line" is a budgeting and production term that refers to the key creative contributors whose fees are negotiated and locked in before the pr...

Production (On-Set)

Action (or "Action!")

"Action" is the verbal command given by the director (or first assistant director) to signal that filming has begun and that the cast and crew should ...

Production (On-Set)

Ambient Light

Ambient Light refers to the general, non-directional light that exists naturally in an environment — the overall illumination level of a scene that ha...

Production (On-Set)

Apple Box

An Apple Box is a sturdy, hollow wooden box manufactured in four standard sizes: full, half, quarter, and pancake (the thinnest). They are one of the ...

Production (On-Set)

AAF (Advanced Authoring Format)

Advanced Authoring Format (AAF) is a professional file interchange format used to transfer editing projects between different non-linear editing syste...

Post-Production Management & Workflow

Assistant Editor

The Assistant Editor is the technical backbone of the editorial department. They manage the massive volume of digital media generated during productio...

Editorial

Assembly Cut

The Assembly Cut (also called the "assembly edit" or "rough assembly") is the very first version of the edited film, created by the editor by assembli...

Editorial

Aspect Ratio

The Aspect Ratio is the proportional relationship between the width and height of an image or screen. It is typically expressed as two numbers separat...

Editorial

Alpha Channel

An Alpha Channel is an additional channel in a digital image or video file that stores transparency information. In a standard RGB image, there are th...

Color & Finishing

Answer Print

The Answer Print is the first complete film print of a motion picture, combining the picture and sound for the first time. It is created by the film l...

Color & Finishing

Anamorphic

Anamorphic refers to a type of lens (and the filmmaking format associated with it) that uses a special optical element to squeeze a wide image horizon...

Color & Finishing

ADR (Automated Dialogue Replacement) / Looping (Lingo)

ADR (Automated Dialogue Replacement), sometimes called "looping," is the process of re-recording dialogue in a studio after filming is complete. ADR i...

Sound & Music

ADR (Automated Dialogue Replacement)

Automated Dialogue Replacement (ADR), also known as "looping" or "dubbing," is the process of re-recording an actor's dialogue in a controlled studio ...

Sound & Music

Audio Sweetening

Audio Sweetening is the process of enhancing and polishing the audio tracks of a film or video production in post-production. It encompasses a range o...

Sound & Music

Account Manager

An Account Manager (sometimes called an Account Executive or Client Services Manager) is the professional responsible for managing the relationship be...

Creative Operations & Project Management

Asset Library

An Asset Library is a centralized, organized repository of all the digital assets owned or licensed by an organization, including images, videos, audi...

Creative Operations & Project Management

Asset Lifecycle

The Asset Lifecycle refers to the complete journey of a creative asset from its initial creation through its active use and eventual retirement or arc...

Creative Operations & Project Management

Agile Methodology

Agile Methodology is an iterative approach to project management and product development that emphasizes flexibility, collaboration, and the rapid del...

Creative Operations & Project Management

Agile Marketing

Agile Marketing is the application of Agile principles and practices — originally developed for software development — to marketing teams and processe...

Creative Operations & Project Management

A/B Testing

A/B Testing (also called "split testing") is a controlled experiment in which two versions of a marketing element — such as an advertisement, a landin...

Brand & Marketing Strategy
B
24 terms

Beat Sheet

A Beat Sheet is a structural outline of a screenplay or story that lists the key dramatic beats — the significant moments, turns, and emotional shifts...

Pre-Production

Brief (Creative Brief)

A Creative Brief is a short document that outlines the key information and requirements for a creative project. It serves as the foundation for all cr...

Pre-Production

Best Boy

The Best Boy is the first assistant to either the Gaffer (in which case they are the "Best Boy Electric") or the Key Grip (in which case they are the ...

Production (On-Set)

Boom Operator

The Boom Operator is a member of the sound department responsible for physically operating the boom microphone — a highly directional microphone mount...

Production (On-Set)

B-Camera

A B-Camera (or "B-Cam") is a second camera unit that operates simultaneously with the primary camera (the "A-Camera") during a shoot. Using a B-Camera...

Production (On-Set)

Below The Line

"Below The Line" refers to the technical and craft crew members whose costs are calculated based on the number of days they work, as opposed to the fi...

Production (On-Set)

Blocking

Blocking is the process of planning and rehearsing the precise movements and positions of the actors and the camera within a scene. Before filming beg...

Production (On-Set)

B-Roll

B-Roll is supplemental or secondary footage that is intercut with the primary footage (the "A-Roll") to provide visual context, cover edits, and enhan...

Production (On-Set)

Backlight

A Backlight (also called a "hair light," "rim light," or "kicker") is a light source positioned behind and above the subject, pointing toward the came...

Production (On-Set)

Barn Doors

Barn Doors are adjustable metal flaps attached to the front of a lighting fixture that can be opened and closed to control the spread and direction of...

Production (On-Set)

Bounce Board

A Bounce Board (or "bounce card") is a reflective surface — typically a white foam core board, a silver reflector, or a purpose-built reflector panel ...

Production (On-Set)

Burn-in

A Burn-in (or "burned-in timecode") refers to text or timecode information that is permanently embedded (or "burned") into the video image itself, as ...

Post-Production Management & Workflow

Bin

In non-linear editing, a Bin is a container or folder within the editing project that holds and organizes clips, sequences, and other media assets. Th...

Post-Production Management & Workflow

Bit Rate

Bit Rate (or "bitrate") is the amount of data used to represent a second of digital video or audio, measured in bits per second (bps) or megabits per ...

Post-Production Management & Workflow

Broadcast Master

A Broadcast Master is the final, highest-quality version of a program prepared specifically for delivery to a television broadcaster. It must conform ...

Delivery & Distribution

Bottleneck

A Bottleneck is a point in a workflow or process where the flow of work is constrained or slowed down, causing a backlog of work to accumulate and del...

Creative Operations & Project Management

Burn Rate

Burn Rate refers to the rate at which a project or organization is spending its budget over time. In project management, tracking the burn rate allows...

Creative Operations & Project Management

Budget Allocation

Budget Allocation is the process of distributing a total budget across different categories, departments, channels, or projects. In marketing and crea...

Creative Operations & Project Management

Brand Guidelines

Brand Guidelines (also called a "brand style guide" or "brand book") are a comprehensive set of rules and standards that define how a brand should be ...

Brand & Marketing Strategy

Brand Identity

Brand Identity is the collection of all the visual and verbal elements that a company uses to present itself to the world — the logo, color palette, t...

Brand & Marketing Strategy

Brand Voice

Brand Voice refers to the consistent personality and style of a brand's written and verbal communication. It encompasses the tone (formal or informal,...

Brand & Marketing Strategy

Brand Architecture

Brand Architecture refers to the organizational structure and hierarchy of brands within a company's portfolio. It defines the relationships between t...

Brand & Marketing Strategy

Brand Equity

Brand Equity refers to the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than fr...

Brand & Marketing Strategy

Brand Ambassador

A Brand Ambassador is a person — typically a celebrity, influencer, athlete, or public figure — who is contracted to represent and promote a brand pub...

Brand & Marketing Strategy
C
53 terms

Casting Director

The Casting Director is the professional responsible for finding and recommending actors for the roles in a film, television show, or commercial. Work...

Pre-Production

Call Sheet

The Call Sheet is the official daily schedule document for a film or video production. Prepared by the Second Assistant Director and approved by the F...

Pre-Production

Cinematographer (Director of Photography / DP)

The Cinematographer, also known as the Director of Photography (DP or DoP), is the chief creative and technical officer responsible for the visual ima...

Production (On-Set)

Camera Operator

The Camera Operator is the crew member who physically operates the camera during filming, executing the movements and framings specified by the direct...

Production (On-Set)

Clapper Loader

The Clapper Loader (also known as the Second Camera Assistant or 2nd AC) is responsible for operating the clapperboard (slate) at the beginning of eac...

Production (On-Set)

Craft Services

Craft Services (often abbreviated as "Crafty") refers to the food and beverage service provided on a film or video production set throughout the day. ...

Production (On-Set)

Call Time

Call Time is the specific time at which a cast or crew member is required to report to the set or location. Call times are specified on the call sheet...

Production (On-Set)

Camera Angle

Camera Angle refers to the position and orientation of the camera in relation to the subject being filmed. The choice of camera angle is one of the mo...

Production (On-Set)

Camera Report

A Camera Report is a written log maintained by the camera department (typically the clapper loader or 2nd AC) that records detailed information about ...

Production (On-Set)

Coverage

Coverage refers to the collection of different camera angles and shot sizes used to film a scene. A typical coverage plan for a dialogue scene might i...

Production (On-Set)

Continuity

Continuity refers to the consistency of all the visual and narrative details of a film across different shots and scenes. Continuity encompasses the p...

Production (On-Set)

Close-Up (CU)

A Close-Up (CU) is a shot in which the subject fills the majority of the frame, typically showing a person's face from the chin to the top of the head...

Production (On-Set)

Cutaway

A Cutaway is a shot that interrupts the main action of a scene to show something else — a reaction, a related detail, or an entirely different locatio...

Production (On-Set)

Crane Shot

A Crane Shot is a camera movement achieved by mounting the camera on a mechanical crane or jib arm, allowing it to move through a large vertical and h...

Production (On-Set)

Color Temperature

Color Temperature is a measurement of the color of light, expressed in degrees Kelvin (K). Lower color temperatures (around 2700K–3200K) produce warm,...

Production (On-Set)

C-Stand (Century Stand)

A C-Stand (short for "Century Stand") is a heavy-duty, adjustable metal stand used by the grip department to support a wide variety of equipment, incl...

Production (On-Set)

Chroma Key

Chroma Key is a visual effects and post-production technique for compositing (layering) two images or video streams together based on color hues. A su...

Production (On-Set)

Crossing the Line (180-Degree Rule)

The 180-Degree Rule is a fundamental principle of film grammar that states that two characters (or a character and an object) in a scene should mainta...

Production (On-Set)

Conform

Conforming (or "online conform") is the process of rebuilding an edited sequence using the original, high-resolution source media, replacing the low-r...

Post-Production Management & Workflow

Compression

Compression, in the context of digital video, refers to the process of reducing the size of a video file by removing redundant or less important data....

Post-Production Management & Workflow

Codec

A Codec (a portmanteau of "coder-decoder") is a software algorithm used to compress and decompress digital video and audio data. Different codecs make...

Post-Production Management & Workflow

Cut

A Cut is the most fundamental and common editing transition, in which one shot ends and the next shot begins instantaneously, without any transition e...

Editorial

Crossfade (Dissolve)

A Crossfade (or Dissolve) is a video transition in which one shot gradually fades out while the next shot simultaneously fades in, creating a brief pe...

Editorial

Cross-Cut

A Cross-Cut (or "parallel editing") is an editing technique in which the action alternates between two or more scenes happening simultaneously in diff...

Editorial

Colorist

The Colorist is the artist responsible for the final visual look of the project. Working in a specialized, calibrated grading suite, they adjust the c...

Color & Finishing

Color Correction

Color Correction is the technical process of adjusting the color and exposure of footage to ensure consistency and accuracy. It involves fixing proble...

Color & Finishing

Color Grading

Color Grading is the creative process of altering and enhancing the color, contrast, and overall visual tone of a film or video to achieve a specific ...

Color & Finishing

Color Space

A Color Space is a specific organization of colors that defines the range (or "gamut") of colors that can be represented in a digital image or video. ...

Color & Finishing

Color Timing

Color Timing is the process of adjusting the color balance and density of a film print or digital video to achieve the desired look. In the era of pho...

Color & Finishing

Clipping

Clipping occurs when a signal (either video or audio) exceeds the maximum level that the recording system can capture, resulting in a loss of detail i...

Color & Finishing

Chroma Subsampling

Chroma Subsampling is a type of video compression that reduces the amount of color (chroma) information in a video signal relative to the luminance (b...

Color & Finishing

Composer

The Composer is the musician who writes, orchestrates, and records the original musical score for the film or video production. They work closely with...

Sound & Music

Compositor

The Compositor is the VFX artist responsible for the final assembly of a visual effects shot. They take all the disparate elements — the live-action f...

Visual Effects (VFX)

Compositing

Compositing is the process of combining multiple visual elements from different sources into a single, seamless image. In modern filmmaking, compositi...

Visual Effects (VFX)

Closed Captions

Closed Captions (CC) are text transcriptions of the audio content of a video — including dialogue, sound effects, and music cues — that are encoded in...

Delivery & Distribution

Creative Operations (Creative Ops)

Creative Operations (or "Creative Ops") is the function within an organization that is responsible for managing the people, processes, and technology ...

Creative Operations & Project Management

Creative Workflow

A Creative Workflow is the defined sequence of steps and processes through which a creative project moves from initial brief to final delivery. A well...

Creative Operations & Project Management

Creative Director

The Creative Director is the senior creative leader responsible for the overall creative vision and quality of a project, campaign, or organization. I...

Creative Operations & Project Management

Capacity Planning

Capacity Planning is the process of determining the production capacity needed by an organization to meet changing demands for its services. In creati...

Creative Operations & Project Management

Critical Path

The Critical Path is the longest sequence of dependent tasks in a project schedule, which determines the minimum time required to complete the project...

Creative Operations & Project Management

Change Management

Change Management is the structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. In...

Creative Operations & Project Management

Change Request

A Change Request (CR) is a formal document used to propose and authorize a change to the scope, timeline, or budget of a project. In creative projects...

Creative Operations & Project Management

Client Approval

Client Approval is the formal sign-off from a client that a piece of creative work meets their requirements and is approved for the next stage of prod...

Creative Operations & Project Management

Collaboration Tool

A Collaboration Tool is any software application that facilitates communication, coordination, and shared work between team members, particularly thos...

Creative Operations & Project Management

Compliance

Compliance, in the context of creative operations and marketing, refers to the adherence to legal, regulatory, industry, and internal standards that g...

Creative Operations & Project Management

Content Lifecycle

The Content Lifecycle refers to the stages that a piece of content goes through from its initial conception to its eventual retirement. The typical st...

Creative Operations & Project Management

Content Management System (CMS)

A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content — typically for websites ...

Creative Operations & Project Management

Cross-Functional Team

A Cross-Functional Team is a group of people with different functional expertise — such as marketing, design, technology, legal, and finance — who wor...

Creative Operations & Project Management

Campaign

A Campaign is a coordinated series of marketing activities and messages designed to achieve a specific business objective within a defined timeframe. ...

Brand & Marketing Strategy

Content Calendar

A Content Calendar (also called an "editorial calendar") is a planning tool used by marketing and creative teams to schedule and organize the creation...

Brand & Marketing Strategy

Content Strategy

Content Strategy is the planning, development, and management of content — written, visual, audio, and video — in service of a business goal. A conten...

Brand & Marketing Strategy

Copywriter

A Copywriter is a creative professional who writes the text (or "copy") for advertising and marketing materials. Copywriters are responsible for craft...

Brand & Marketing Strategy

Customer Journey

The Customer Journey is the complete sequence of experiences and interactions that a customer has with a brand, from the moment they first become awar...

Brand & Marketing Strategy
D
26 terms

Director

The Director is the primary creative authority on a film or video production. They are responsible for translating the written script into a visual an...

Production (On-Set)

Director of Photography (DP / DoP)

The Director of Photography (DP), also known as the Cinematographer, is the head of the camera and lighting departments on a production. The DP is res...

Production (On-Set)

DIT (Digital Imaging Technician)

The Digital Imaging Technician (DIT) is a specialized camera department crew member responsible for managing the digital workflow on a production. The...

Production (On-Set)

Dolly Grip

The Dolly Grip is the specialized grip responsible for operating the camera dolly and laying the dolly track. This is a highly skilled role requiring ...

Production (On-Set)

Day for Night

"Day for Night" is a filmmaking technique in which scenes intended to appear as if they were filmed at night are actually filmed during the day, using...

Production (On-Set)

Double

A Double is a person who substitutes for an actor in certain situations. A "stunt double" performs dangerous physical actions (fights, falls, car chas...

Production (On-Set)

Dutch Angle

A Dutch Angle (also called a "Dutch tilt" or "canted angle") is a camera technique in which the camera is tilted on its axis so that the horizon line ...

Production (On-Set)

Dolly

A Dolly is a wheeled platform on which the camera (and often the camera operator) is mounted, allowing for smooth, controlled horizontal camera moveme...

Production (On-Set)

Dolly Track

Dolly Track (also called "track" or "rails") consists of specially designed metal rails laid on the floor (or on a raised platform) along which the ca...

Production (On-Set)

Depth of Field (DoF)

Depth of Field refers to the range of distance within a shot that appears acceptably sharp and in focus. A "shallow" depth of field (achieved with a w...

Production (On-Set)

Deliverables (Lingo)

Deliverables are the final, required files and documents that the production company must submit to the studio, network, or distributor upon completio...

Post-Production Management & Workflow

Deliverable

A Deliverable is a specific, tangible output that is produced as part of a project and delivered to a client or stakeholder. In a creative project, de...

Post-Production Management & Workflow

Dailies (or Rushes)

Dailies (called "rushes" in the United Kingdom) are the raw, unedited footage captured during a single day of production. In the era of film, this foo...

Post-Production Management & Workflow

Dailies / Rushes (Lingo)

Dailies (or "Rushes") refer to the raw, unedited footage shot during a single day of production. In the era of film, this footage was processed overni...

Post-Production Management & Workflow

Drop Frame Timecode

Drop Frame Timecode is a type of SMPTE timecode used in NTSC video (the television standard used in North America and Japan) that compensates for the ...

Post-Production Management & Workflow

Dynamic Range

Dynamic Range refers to the ratio between the darkest and brightest values that a camera or display device can capture or reproduce. In photography an...

Color & Finishing

Denoise

Denoising is a post-production process that reduces or removes digital noise (the random variation of brightness or color in an image, similar to film...

Color & Finishing

Digital Intermediate (DI)

A Digital Intermediate (DI) is the post-production process in which a film (originally shot on photochemical film or digital video) is scanned into a ...

Color & Finishing

Dialogue Editor

The Dialogue Editor is a highly specialized audio professional responsible for cleaning up the production dialogue recorded on set, removing backgroun...

Sound & Music

Dialogue Editing

Dialogue Editing is the process of cleaning up, organizing, and refining the production dialogue tracks recorded on set. The dialogue editor listens t...

Sound & Music

DAW (Digital Audio Workstation)

A Digital Audio Workstation (DAW) is a software application used for recording, editing, mixing, and producing audio files. In post-production, DAWs a...

Sound & Music

Dialogue Stem

A Dialogue Stem (or "D stem") is a separate audio mix that contains only the dialogue tracks of a film or video, without any music or sound effects. S...

Sound & Music

DCP (Digital Cinema Package)

A Digital Cinema Package (DCP) is the standard format for distributing digital films to cinemas. It is a collection of digital files that contain the ...

Delivery & Distribution

DAM (Digital Asset Management)

Digital Asset Management (DAM) refers to the systems, software, and processes used to organize, store, retrieve, and distribute digital assets — such ...

Creative Operations & Project Management

Design System

A Design System is a comprehensive collection of reusable components, patterns, guidelines, and standards that define the visual and functional langua...

Creative Operations & Project Management

Digital Marketing

Digital Marketing encompasses all marketing activities that use digital channels and technologies to reach and engage customers. It includes search en...

Brand & Marketing Strategy
F
14 terms

First Assistant Camera (1st AC / Focus Puller)

The First Assistant Camera (1st AC), also known as the Focus Puller, is responsible for maintaining sharp focus on the subject throughout every shot. ...

Production (On-Set)

Fish-Eye Lens

A Fish-Eye Lens is an ultra-wide-angle lens that produces strong visual distortion, creating a wide panoramic or hemispherical image with a characteri...

Production (On-Set)

Focal Length

Focal Length is a measurement (in millimeters) of the optical distance between the lens's optical center and the camera's image sensor when focused at...

Production (On-Set)

Follow Focus

A Follow Focus is a mechanical or electronic device attached to the camera that allows the focus puller (1st AC) to precisely control the focus of the...

Production (On-Set)

F-Stop (Aperture)

The F-Stop is a numerical measurement of the aperture — the opening in the camera lens through which light passes to reach the sensor or film. F-stop ...

Production (On-Set)

Frame Rate

Frame Rate is the number of individual frames (still images) that are displayed per second in a video or film. It is measured in frames per second (fp...

Production (On-Set)

Fill Light

A Fill Light is a secondary light source used to illuminate the shadow side of a subject — the side not lit by the key light. The fill light reduces t...

Production (On-Set)

Flag

A Flag is a rectangular piece of opaque black material (typically mounted on a metal frame) used to block, shape, or control light on a film set. Flag...

Production (On-Set)

Frame Rate Conversion

Frame Rate Conversion is the process of changing the frame rate of a video from one rate to another — for example, converting 24fps (cinema) footage t...

Post-Production Management & Workflow

Final Cut

The Final Cut is the last, approved version of an edited film or video, representing the definitive creative vision of the director (or, in some cases...

Editorial

Fade

A Fade is a video transition in which the image gradually transitions to or from a solid color (most commonly black or white). A "fade to black" is on...

Editorial

Foley Artist

A Foley Artist is the skilled craftsperson who creates and performs the Foley sound effects for a film or video production. Working in a specialized F...

Sound & Music

Foley

Foley is the art of creating and recording sound effects in a studio to replace or enhance the sounds that were not captured adequately during product...

Sound & Music

Feedback Loop

A Feedback Loop is the process by which information about the performance or quality of a creative output is gathered, analyzed, and used to improve f...

Creative Operations & Project Management
L
12 terms

Location Scout

A Location Scout is the process of finding and evaluating potential filming locations that match the requirements of the script. The Location Scout (o...

Pre-Production

Location Manager

The Location Manager is the production professional responsible for finding, securing, and managing all the filming locations used in a production. Th...

Pre-Production

Line Producer

The Line Producer is the production professional responsible for the day-to-day management of the production budget and the physical logistics of the ...

Pre-Production

Long Shot (LS)

A Long Shot (LS), also called a "wide shot" or "full shot," is a camera framing in which the subject (typically a person) is shown in full, from head ...

Production (On-Set)

Low Angle Shot

A Low Angle Shot is a camera angle in which the camera is positioned below the subject and pointed upward. Low angle shots make the subject appear lar...

Production (On-Set)

Lens Flare

A Lens Flare is an optical phenomenon that occurs when a bright light source (such as the sun or a lamp) shines directly into the camera lens, causing...

Production (On-Set)

Linear Editing

Linear Editing is a traditional form of video editing in which edits are made sequentially, from the beginning of the program to the end, by recording...

Editorial

L-Cut

An L-Cut is the inverse of a J-Cut: the audio from the previous scene continues to play after the picture has cut to the next scene. The viewer sees t...

Editorial

Letterbox

Letterboxing is the practice of displaying a widescreen image on a screen with a narrower aspect ratio by adding horizontal black bars at the top and ...

Editorial

Log Color

Log Color (or "log encoding") is a method of encoding video in which the tonal values of the image are recorded using a logarithmic curve rather than ...

Color & Finishing

LUT (Look-Up Table)

A Look-Up Table (LUT) is a mathematical formula that maps one set of color values to another. In post-production, LUTs are used in color grading to tr...

Color & Finishing

LUFS (Loudness Units Full Scale)

LUFS (Loudness Units Full Scale) is the international standard unit for measuring the perceived loudness of audio content. Unlike peak level meters (w...

Delivery & Distribution
M
12 terms

MOS (Mit Out Sound / Motor Only Sync)

MOS refers to a shot filmed without recording any sound. The term is believed to derive from early German-speaking directors in Hollywood who would in...

Production (On-Set)

Martini Shot

The Martini Shot is the last shot of the production day. The term is a piece of film industry slang that suggests the next "shot" after the Martini Sh...

Production (On-Set)

Magic Hour

Magic Hour (also called "Golden Hour") refers to the brief period of time shortly after sunrise or shortly before sunset when the sun is low on the ho...

Production (On-Set)

Master Shot

A Master Shot (or "master") is a continuous shot that covers the entire action of a scene from a single camera position, typically a wide or medium-wi...

Production (On-Set)

Match Cut

A Match Cut is an editing technique in which two shots are joined by matching the action, composition, or graphic elements of the two shots, creating ...

Production (On-Set)

Matte Box

A Matte Box is a device that attaches to the front of the camera lens and serves two primary purposes: it holds optical filters (such as ND filters, p...

Production (On-Set)

Metadata

Metadata is "data about data" — descriptive information that is attached to a digital file to make it searchable, manageable, and understandable. In t...

Post-Production Management & Workflow

Motion Graphics

Motion Graphics are animated graphic design elements used in film, television, and online video. They include title sequences, lower thirds (the text ...

Editorial

Mastering

Mastering is the final stage of post-production in which the finished film or video is prepared for distribution in its final, definitive form. The ma...

Color & Finishing

Music Supervisor

The Music Supervisor is the creative and legal professional responsible for selecting, securing the rights to, and licensing pre-existing (or "needle-...

Sound & Music

Matte Painter

A Matte Painter is a specialized digital artist who creates highly detailed, photorealistic backgrounds, environments, and set extensions that were no...

Visual Effects (VFX)

M&E (Music and Effects)

The M&E (Music and Effects) mix is a version of the final audio mix that contains all the music and sound effects but excludes the dialogue. It is a s...

Delivery & Distribution
P
14 terms

Pre-Production

Pre-Production is the planning and preparation phase of a film or video project that takes place before filming begins. It encompasses a wide range of...

Pre-Production

Production Designer

The Production Designer is the head of the art department and is responsible for the overall visual design of the film's physical world — the sets, lo...

Pre-Production

Principal Photography

Principal Photography refers to the main phase of filming during which the primary cast and crew capture the majority of the footage for the project. ...

Production (On-Set)

Practical Light

A Practical Light (or "practical") is a light source that is visible within the frame of the shot and appears to be part of the natural environment of...

Production (On-Set)

Post-Production Producer

The Post-Production Producer is the primary point of contact for the studio or network, responsible for delivering the finished project within the des...

Post-Production Management & Workflow

Post-Production Supervisor

The Post-Production Supervisor is the person responsible for overseeing all aspects of the post-production process, from the end of principal photogra...

Post-Production Management & Workflow

Post-Production Coordinator

The Post-Production Coordinator handles the essential administrative and organizational tasks that keep the post-production department running smoothl...

Post-Production Management & Workflow

Post-Production Runner

The Post-Production Runner is an entry-level position that performs essential day-to-day tasks to support the post-production team. Their responsibili...

Post-Production Management & Workflow

Proxy

A Proxy is a lower-resolution, more compressed copy of a high-resolution video file, created specifically for use in the offline editing process. Work...

Post-Production Management & Workflow

Project Management

Project Management is the application of processes, methods, skills, knowledge, and experience to achieve specific project objectives within agreed pa...

Post-Production Management & Workflow

Picture Editor

The Picture Editor (or simply "Editor") is the key creative partner to the director in post-production, responsible for assembling the raw footage int...

Editorial

Picture Lock

Picture Lock (or "locked picture") is the milestone in the post-production process at which the editing of the film is considered final and no further...

Editorial

Plate / Clean Plate (Lingo)

In VFX terminology, a "Plate" refers to the original live-action footage that will be used as the foundation for a visual effects shot. A "Clean Plate...

Visual Effects (VFX)

Persona (Buyer Persona)

A Persona (or "buyer persona") is a semi-fictional representation of an organization's ideal customer, based on market research and data about existin...

Brand & Marketing Strategy
R
8 terms

Render

Rendering is the process by which a computer calculates and generates the final output of a complex visual sequence. In video editing, rendering is re...

Post-Production Management & Workflow

Rough Cut

The Rough Cut is an early version of the edited film that is more refined than the assembly cut but still significantly longer and less polished than ...

Editorial

Re-Recording Mixer (Dubbing Mixer)

The Re-Recording Mixer (or Dubbing Mixer) is the audio engineer who combines all the individual audio elements — the dialogue stems, the sound effects...

Sound & Music

Room Tone / Presence (Lingo)

Room Tone (or "Presence") is the ambient, "silent" sound of a specific location, recorded on set without any dialogue or action taking place. Every ro...

Sound & Music

Re-Recording Mixer

The Re-Recording Mixer (also called the "dubbing mixer" or "final mixer") is the audio professional responsible for the final mixing of all the audio ...

Sound & Music

Roto / Paint Artist

The Roto (Rotoscoping) and Paint Artist performs some of the most meticulous and foundational work in visual effects. Rotoscoping involves manually tr...

Visual Effects (VFX)

Routing (Approval Routing)

Approval Routing is the process of sending a creative asset through a predefined sequence of reviewers and approvers before it is finalized and publis...

Creative Operations & Project Management

Repurposing (Content Repurposing)

Content Repurposing is the practice of taking existing content and adapting it for use in a different format, channel, or context. For example, a long...

Brand & Marketing Strategy
S
19 terms

Storyboard

A Storyboard is a graphic organizer in the form of illustrations or images displayed in sequence, used to pre-visualize a motion picture, animation, o...

Pre-Production

Script Supervisor

The Script Supervisor (sometimes called the "continuity supervisor") is responsible for maintaining the continuity of the production — ensuring that t...

Pre-Production

Second Unit

A Second Unit is a separate, smaller film crew that operates simultaneously with the main unit (or separately at a different time or location) to capt...

Pre-Production

Slate (Clapperboard)

The Slate (also called a clapperboard, clapper, or sticks) is a hinged board used at the beginning of each take to identify the scene, take number, ro...

Production (On-Set)

Syncing / Sync (Lingo)

Syncing is the process of aligning the production video (captured by the camera) with the production audio (captured separately by the sound mixer) so...

Editorial

Stringout / Selects Reel (Lingo)

A Stringout (or "Selects Reel") is a sequence created by the Assistant Editor or Picture Editor that contains all the best takes (or "selects") of a s...

Editorial

Supervising Sound Editor

The Supervising Sound Editor is the head of the sound editorial department in post-production. They are responsible for overseeing all aspects of the ...

Sound & Music

Sound Designer

The Sound Designer is an audio artist who creates and manipulates specific, often non-literal sound elements to enhance the story's atmosphere, mood, ...

Sound & Music

Stem (Lingo)

A Stem is a separate, sub-mixed audio file that contains a specific category of sound, isolated from the rest of the mix. The three primary stems are ...

Sound & Music

Sound Design

Sound Design is the creative and technical process of creating the entire sonic world of a film or video production. The Sound Designer is responsible...

Sound & Music

Sound Mixing

Sound Mixing (or "audio mixing") is the process of combining and balancing all the audio tracks of a film or video production into a final, cohesive s...

Sound & Music

Spotting Session

A Spotting Session is a meeting between the director, the composer, and/or the supervising sound editor, in which they watch the locked picture togeth...

Sound & Music

Subtitler

The Subtitler (or Captioner) is a post-production specialist responsible for creating, timing, and formatting the text overlays that appear on screen ...

Delivery & Distribution

Sync License / Synchronisation License

A Synchronisation License (or "sync license") is a legal agreement that grants the holder the right to use a piece of copyrighted music in synchronisa...

Delivery & Distribution

Scope Creep

Scope Creep refers to the gradual, uncontrolled expansion of a project's scope beyond its originally agreed boundaries, typically without a correspond...

Creative Operations & Project Management

Sprint

A Sprint is a short, time-boxed period (typically one to four weeks) during which a team works to complete a specific set of tasks or deliverables. Sp...

Creative Operations & Project Management

Stakeholder

A Stakeholder is any individual, group, or organization that has an interest in or is affected by the outcome of a project. In creative projects, stak...

Creative Operations & Project Management

Silo

In an organizational context, a Silo refers to a team, department, or system that operates in isolation from the rest of the organization, with limite...

Creative Operations & Project Management

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the practice of optimizing digital content and websites to improve their visibility and ranking in organic (non-pa...

Brand & Marketing Strategy