Motion Graphics
Definition
Motion Graphics are animated graphic design elements used in film, television, and online video. They include title sequences, lower thirds (the text captions that identify people on screen), infographics, animated logos, and any other graphic element that moves or changes over time. Motion graphics are typically created using software such as Adobe After Effects, Cinema 4D, or Apple Motion.
Contextual Usage
The creative director reviews the title sequence with the motion graphics designer: "The animation of the logo feels too fast and aggressive. I want it to feel more elegant and refined — slower, with a more subtle easing. And can we try a version with the text fading in rather than sliding in?"
About this section
The editorial department is where the raw footage is transformed into a finished story. The editor is often described as the "invisible storyteller" — their work, when done well, is completely transpa...
View all 23 terms