KPI (Key Performance Indicator)
Definition
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively an individual, team, or organization is achieving a key business objective. In marketing and creative operations, KPIs are used to measure the performance of campaigns, creative assets, and team workflows. Common marketing KPIs include click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and brand awareness metrics.
Contextual Usage
The marketing director sets the KPIs for the new campaign: "Our primary KPI is a 15% increase in online sales during the campaign period. Secondary KPIs include a 20% increase in website traffic, a 10% improvement in brand awareness scores, and a cost per acquisition of no more than $25. All our creative decisions should be made with these KPIs in mind."
About this section
Creative Operations (or "Creative Ops") is the discipline of designing, managing, and optimising the systems, processes, and workflows that enable creative teams to produce high-quality work efficient...
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