Account Manager
Definition
An Account Manager (sometimes called an Account Executive or Client Services Manager) is the professional responsible for managing the relationship between a creative agency or production company and its clients. The Account Manager serves as the primary point of contact for the client, communicating the client's needs and feedback to the internal creative team, and representing the agency's work and capabilities to the client. They are responsible for ensuring client satisfaction, managing the scope of work, and identifying opportunities to grow the relationship.
Contextual Usage
The creative director asks the Account Manager to relay feedback to the client: "Please let the client know that we've reviewed their notes and we agree with most of them. We'll have the revised concepts ready for their review by Thursday. But I need you to push back on the request to change the color palette — it's fundamental to the campaign strategy, and changing it at this stage would require us to redo a significant amount of work."
About this section
Creative Operations (or "Creative Ops") is the discipline of designing, managing, and optimising the systems, processes, and workflows that enable creative teams to produce high-quality work efficient...
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