Client Approval
Definition
Client Approval is the formal sign-off from a client that a piece of creative work meets their requirements and is approved for the next stage of production or for publication. Client Approval is a critical milestone in any creative project, as it provides a clear record that the client has reviewed and accepted the work. Without a formal approval process, disputes can arise about whether the client approved a specific version of the work, leading to costly revisions and delays.
Contextual Usage
The project manager sends an approval request to the client: "Please find attached the final version of the campaign assets for your approval. We need your written approval by end of day Friday in order to meet the media booking deadline. If you have any final revisions, please let us know as soon as possible so we can assess the impact on the timeline."
About this section
Creative Operations (or "Creative Ops") is the discipline of designing, managing, and optimising the systems, processes, and workflows that enable creative teams to produce high-quality work efficient...
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