The Martini Shot is the last shot of the production day. The term is a piece of film industry slang that suggests the next "shot" after the Martini Shot will be a cocktail — meaning the work day is effectively over. When the First AD announces the Martini Shot, it signals to the crew that they are close to wrapping for the day, which often boosts morale and energy for the final push.
The First AD announces over the radio, "Attention all departments: the next shot is the Martini. Let's give it everything we've got and get out of here on time."
Production — or "principal photography" — is the phase in which the film or video is actually shot. It is the most visible and, typically, the most expensive phase of the entire process. Every day on ...
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