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Marketing Agency Streamlining Creative Review with Frame.io and Airtable
Company Situation
This company operates within a marketing and brand design team, focusing on managing brand assets such as logos, images, and videos. The team is evaluating a digital asset management (DAM) solution primarily for their brand team, with potential future interest from their VFX (visual effects) team. The brand team requires a simple, easy-to-navigate portal for internal use and selective external sharing with companies, freelancers, and contractors. The VFX team, while not immediately adopting, has more complex needs involving larger storage capacity and integrations with tools like Airtable and Frame.io.
Existing Workflow
Currently, the team manages brand assets without a centralized portal, relying on disparate systems or manual sharing methods. The VFX team uses Frame.io for video collaboration and Airtable for data management, but these tools operate separately from brand asset management. There is no unified platform that integrates their workflows or provides seamless access for internal and external stakeholders.
Issues with the Existing Workflow
Lack of a centralized, user-friendly portal for brand assets causes inefficiencies and potential confusion across the company.
Limited ability to share assets externally with companies and contractors in a secure, streamlined manner.
Separate tools for video collaboration and data management create silos and duplicative efforts.
VFX team’s large storage needs and integration requirements are not met cohesively.
Managing user access with paid seats is currently unclear, complicating cost management and user roles.
How Shade Would Change Their Workflow
Shade offers a unified digital asset management platform that consolidates brand assets, video files, and associated metadata into one accessible system. For the brand team, Shade provides a simple homepage with brand guidelines, tone of voice, and easy navigation for all employees. It supports external-facing portals enabling controlled access for companies and contractors without requiring every user to have a paid seat, optimizing cost-efficiency. For the VFX team, Shade can either replace or integrate with Frame.io, consolidating video review and approval workflows while supporting large storage needs and Airtable integration. This centralized approach reduces silos, streamlines collaboration, and provides clear user management.
Benefits
- Centralized portal for brand assets with easy navigation and clear brand guidelines.
- External-facing access for companies and contractors with tiered user permissions.
- Integration capabilities with existing tools like Airtable and Frame.io.
- Scalable storage solutions to meet VFX team demands.
- Reduction of duplicated platforms by consolidating video review and asset management.
- Cost-effective user seat management distinguishing between paid and free users.
- Enhanced cross-team collaboration and visibility across brand and VFX departments.
Technologies Used
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