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Marketing Agency Coordinating Video and Graphic Teams
Company Situation
The company operates within a creative marketing agency environment, comprising distinct teams focused on video production and graphic design. The video team is more structured, with producers and a dedicated workflow, while the graphic design team is smaller and more ad hoc. The agency is experiencing growth, resulting in an increasing volume of projects and complexity in managing creative assets effectively.
Existing Workflow
Currently, the company uses a combination of Dropbox for storage and Hive for project management. The video team utilizes a separate platform (Real Time or similar) for company reviews of video content. They have experimented with other tools like Monday.com but have not yet found a unified solution. For project management and asset review, they previously used enterprise software like Workfront in a prior role, but it was deemed expensive and the current tools lack the needed intuitiveness and capabilities.
Issues with the Existing Workflow
Fragmented tools create difficulties in version control, asset sharing, and company feedback management.
Storage on Dropbox feels insecure and unstructured, especially with large video files.
The Hive project management platform is not intuitive and does not adequately support deadlines, proofs, edits, and approvals.
Lack of integration between storage, review, and project management leads to inefficiencies and a "ball of fire" as project volume increases.
How Shade Would Change Their Workflow
Shade consolidates multiple creative post-production workflows into a single platform, including storage, sharing, review, and approval processes. It allows the agency to:
- Create centralized or segmented drives for projects, companys, or teams, making asset storage organized and accessible.
- Use AI-powered search to quickly find stills, graphics, and video assets using natural language queries.
- Manage review and approval workflows natively within the platform, reducing reliance on external project management tools.
- Integrate with existing project management systems via open APIs, allowing automation and enhanced collaboration.
- Provide secure, scalable storage that feels local and reliable, suitable for large video files and graphic assets.
- Facilitate company sharing and feedback in a streamlined, user-friendly environment, improving version control and communication.
Benefits
- Unified platform reduces complexity and tool fragmentation.
- Time savings through AI-enabled search and integrated workflows.
- Improved version control and clarity in feedback loops.
- Enhanced security and confidence in asset storage.
- Flexibility to integrate with existing project management systems.
- Scalable solution accommodating agency growth and increasing project volume.
Technologies Used
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