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Food Marketer Streamlining Digital Assets with AIR and Dropbox
Company Situation
The company operates within the food commodity marketing sector, specifically focused on promoting a particular fruit category. Their team is relatively small, with around a dozen employees who manage digital marketing efforts including SEO, paid media, social media, and retail promotions. Their mission centers on driving consumer demand for their commodity through various seasonal and cultural campaigns aimed primarily at Hispanic and Latin American audiences, while also seeking to expand to new markets unfamiliar with the product.
Existing Workflow
The company currently manages their extensive digital asset library — consisting of videos and images related to different varieties of their fruit — using a digital asset management (DAM) platform. They previously relied on Dropbox but have used another DAM platform for three years, which supports access for internal staff and external partners such as designers and developers. Their asset library has grown to approximately 2 terabytes, containing a wide range of content critical for their marketing initiatives.
Issues with the Existing Workflow
The company has faced significant challenges with their current DAM platform, including:
Poor asset discoverability: Users frequently struggle to find specific videos or images, leading to frequent support requests.
Limited AI-powered search capabilities unless they pay a premium, which increases costs substantially.
The need for manual, granular tagging to improve search accuracy, which is time-consuming and inefficient.
High subscription costs, including an annual contract with pricing that tripled, prompting the company to seek a more cost-effective solution.
Fragmented workflows due to continued use of Dropbox alongside the DAM, causing inconsistency in asset management.
How Shade Would Change Their Workflow
Shade offers a more intuitive and cost-effective DAM solution that enhances discoverability through advanced AI-powered search capabilities without requiring extensive manual tagging. By integrating Shade, the company would consolidate their asset management into a single platform that supports seamless sharing with internal and external stakeholders. Shade’s AI enables smarter sorting and retrieval of digital assets, reducing time spent searching and increasing user adoption. Additionally, Shade’s pricing model is more transparent and competitive, helping the company better manage costs while scaling their asset library.
Benefits
- Improved asset discoverability with AI-driven search that reduces manual tagging.
- Lower overall platform costs with flexible pricing compared to existing DAM.
- Streamlined workflows by consolidating digital assets in one platform.
- Easier sharing and collaboration with internal teams and external partners.
- Scalable solution capable of handling large volumes of video and image assets.
- Enhanced support for marketing campaigns targeting diverse consumer segments.
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