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Consumer Goods Marketer Integrating Canva, CapCut, and Zapier
Company Situation
The company operates within the consumer goods sector, managing digital marketing for two distinct but related brands—one focused on agriculture products and another on soil solutions. Their marketing team is small, consisting of about five people, with key roles including a Director of Marketing and a Performance Marketer responsible for campaign asset management. The team creates a diverse range of digital advertising content, including both video and static creatives, produced in-house as well as through external agencies and user-generated content contributors.
Existing Workflow
Currently, the company organizes their digital advertising assets via Dropbox, which serves as their primary file storage and sharing platform. Their workflow includes multiple tools and platforms such as Canva and CapCut for content creation and editing, alongside an in-house graphic designer and production team. However, these assets are scattered across different storage locations depending on the brand or the stage of the creative process, with no centralized system for organizing or managing digital ad assets specifically.
Issues with the Existing Workflow
Lack of a unified asset management system leads to disorganization and inefficiency, especially given the multiple brands and creative sources involved.
Dropbox, while useful for storage, is cumbersome for asset-specific workflows and controlling access, resulting in “messy” file structures.
Difficulty maintaining a clear, accessible library of past and current digital ad assets, limiting the team’s ability to reuse and optimize creatives.
Fragmented tech stack complicates collaboration, version control, and asset retrieval, which is critical for a small team managing high volumes of digital campaigns.
No current integration with advertising platforms like Meta (Facebook), limiting streamlined campaign management and asset deployment.
How Shade Would Change Their Workflow
Shade would serve as a centralized digital asset management (DAM) platform tailored specifically for their paid advertising needs. By consolidating all digital ad materials—including videos, static images, influencer-generated content, and AI assets—Shade would bring order and accessibility to their creative library. The platform’s ability to control user permissions would help manage team access and streamline collaboration. Additionally, Shade’s open API and planned integrations with advertising platforms like Meta would enable smoother workflows by connecting asset management directly with campaign execution tools. This would reduce reliance on disparate tools and manual processes, allowing the company to maintain an organized, scalable system as they grow their marketing efforts.
Benefits
- Centralized repository for all digital advertising assets, improving organization and accessibility.
- Enhanced collaboration through controlled access and streamlined asset sharing.
- Efficient reuse of creatives via a well-maintained asset library, saving time and resources.
- Simplified management of assets across multiple brands and campaigns.
- Potential for integration with ad platforms, enabling direct asset deployment and campaign management.
- Scalable solution suitable for their current storage needs and future growth.
Technologies Used
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