Back to Workflows
Automotive and Cannabis Retail Streamlining Marketing Collaboration Tools
Company Situation
This company operates within two distinct but content-intensive industries: automotive retail and cannabis dispensary retail. Their marketing team is comprised of approximately 5 to 10 members, including a marketing specialist transitioning into a director role, a creative content manager, a videographer/editor, and other supporting staff. The company manages multiple car dealerships spanning different brands, alongside several cannabis dispensaries, with plans for expansion in both sectors. Given the broad scope and volume of content production, the team prioritizes high-quality creative assets, including vehicle photo and video shoots, as well as educational and promotional cannabis content.
Existing Workflow
Currently, the team relies heavily on physical hard drives and Apple AirDrop for transferring video and photo content from shoots. Video editing is primarily done using Adobe Premiere Pro before final content is uploaded to a shared Google Drive folder structure. Social media posts are managed and scheduled via Hootsuite, pulling content from Google Drive as needed. Approvals for creative content funnel through the creative content manager and then to the marketing director for legal sign-off. The team also uses Google Suite for ancillary documents and planning.
Issues with the Existing Workflow
The existing system presents several challenges:
Google Drive is not optimized for creative media storage, resulting in slow access and limited organizational capabilities.
The team finds Google Drive’s AI and search functions inadequate for quickly locating and repurposing creative assets.
Physical hard drives and AirDrop create workflow fragmentation and potential risks of lost or inaccessible files.
Content approval processes are manual and siloed, limiting real-time collaboration and feedback.
There is a desire to consolidate tools, especially social media management and content storage, to streamline operations and reduce overhead.
How Shade Would Change Their Workflow
Shade’s platform offers an AI-enhanced digital asset management system designed specifically for creative teams. By replacing Google Drive and physical storage with Shade, the team can:
- Centralize all creative content in a single, cloud-based repository optimized for high-resolution media.
- Utilize AI-powered organization and search features to quickly find and repurpose evergreen content such as ongoing vehicle programs or dispensary educational videos.
- Facilitate seamless collaboration and feedback loops between videographers, content managers, and directors through integrated approval workflows.
- Integrate existing tools like Hootsuite for social media scheduling, streamlining the publishing process directly from Shade.
- Reduce dependency on manual file transfers and physical drives, enhancing file security and accessibility across the growing team.
Benefits
- Significantly improved media organization and retrieval through AI-driven tagging and search
- Streamlined collaboration and approval workflows, reducing bottlenecks
- Consolidated platform that integrates social media scheduling and asset management
- Enhanced file security and accessibility without reliance on physical drives
- Scalable solution to support team growth and multi-industry content needs
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo