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Automotive Advertising Agency Operating Hybrid Team
Company Situation
The company is a creative director at a specialized advertising agency serving auto dealerships. The agency has a hybrid team setup including in-house creatives, offshore support, and remote workers. Their work spans traditional and digital advertising, producing a range of assets such as digital ads, email campaigns, landing pages, and video content. The agency has been operating since before the digital age and has transitioned into modern digital workflows.
Existing Workflow
The agency’s creative workflow relies heavily on Google Drive for file storage and Adobe Creative Cloud applications (InDesign, Illustrator, Photoshop) for asset creation. Video assets are stored on a local server accessed primarily by the video team. Project management is handled through Monday.com, where ads are queued and assigned to artists. Remote and offshore teams download files from Google Drive for editing, then re-upload completed work, deleting previous versions to avoid synchronization issues.
Issues with the Existing Workflow
File Versioning and Duplication: The agency suffers from uncontrolled duplication of files, with multiple copies of identical assets cluttering the storage system.
Synchronization Problems: Frequent issues with Google Drive synchronization lead to corrupted files, forcing a cumbersome process of downloading, editing locally, deleting, and re-uploading files.
Distrust of Cloud Storage: The team lacks confidence in Google Drive’s reliability, leading to manual workarounds that reduce efficiency.
Fragmented Storage: Video assets are stored separately on local servers, preventing unified asset management across the organization.
Workflow Inefficiencies: The current system requires manual coordination to ensure the right assets are accessed and updated, increasing the risk of errors and wasted time.
How Shade Would Change Their Workflow
Shade would provide a centralized, reliable digital asset management (DAM) platform that integrates seamlessly with Adobe Creative Cloud and supports remote collaboration without the need for downloading and re-uploading files. By managing assets natively within Shade, the agency can:
- Eliminate duplicate files and maintain version control automatically.
- Provide a single source of truth for all digital and video assets, consolidating local and cloud storage.
- Enhance trust in file integrity and synchronization, removing manual workarounds.
- Streamline collaboration across in-house, remote, and offshore teams by enabling direct, real-time access to assets.
- Integrate with existing project management tools like Monday.com for smoother workflow orchestration.
Benefits
- Improved asset versioning and reduced duplicates
- Centralized management of all creative assets, including video
- Increased confidence in file integrity and synchronization
- Streamlined collaboration between distributed teams
- Time savings by eliminating manual file handling
- Enhanced integration with Adobe Creative Cloud and project management platforms
Industry
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