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Video Production Team Managing Live and Animated Content
Company Situation
The company operates within the video production industry, providing both live footage and animated software content. Their team manages a growing library of company files, spanning multiple storage platforms, and services a range of companies who require access to deliverables and sometimes the underlying footage.
Existing Workflow
Currently, the company stores approximately 20 terabytes of footage across various platforms, including hard drives, LucidLink, Frame.io, and OneDrive. Their contractual agreements with companies specify ownership terms where the company retains full ownership of the footage, while companies own the final deliverables. Although there is a 30-day footage retention policy, best practices have led them to maintain files for longer periods. Companies typically access footage through multiple tools, and the company manually manages the storage and retrieval processes.
Issues with the Existing Workflow
High and increasing costs of maintaining multiple storage solutions and physical hardware.
Fragmented storage across various platforms causing inefficiencies.
Lack of scalable, searchable access for companies to browse and manage assets independently.
No clear, value-added service offering related to content library management.
Uncertainty around pricing models and company willingness to pay for asset management services.
Limited AI-driven search capabilities (audio and visual) across existing platforms.
How Shade Would Change Their Workflow
Shade offers a unified digital asset management (DAM) platform that can replace or consolidate existing storage tools like LucidLink and OneDrive. The platform mounts drives that function as local volumes, enabling seamless integration with existing NLE (non-linear editing) tools. Shade’s AI-powered metadata tagging and search capabilities allow companies to search footage by audio and visuals, enhancing accessibility. The solution supports creating company-specific workspaces and drives, complete with flexible folder structures and metadata attributes. Shade enables guest access for companies to independently search and retrieve assets, potentially introducing a new managed content library service offering. Additionally, Shade’s pricing is competitive, often costing less than current solutions, with added workflow efficiencies.
Benefits
- Significant cost savings compared to existing storage solutions.
- Consolidated, streamlined storage and asset management replacing multiple platforms.
- AI-driven tagging and search enhance asset discoverability by audio and visual content.
- Seamless integration with existing video editing workflows.
- Creation of company-specific, easily managed content libraries with guest access.
- Potential new revenue stream by offering managed content library services to companies.
- Simplified metadata management with flexible attribute creation and display options.
- Multiple access methods: web browser, app, and mounted drives for user convenience.
Technologies Used
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