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System Integrator Streamlining Live Sports Editing with LucidLink
Company Situation
The company operates as a system integrator specializing in media production workflows, with a strong focus on large-scale live sports and news events. Their team supports high-demand environments such as world championships and international sports tournaments, managing hundreds of editing stations. They also develop proprietary automation tools for Adobe Premiere to streamline project orchestration and have been exploring cloud production platforms to enhance their offerings.
Existing Workflow
Currently, the company resells media management and storage solutions like Lucid Link, and provides S3-compatible storage services, including hosting within their own data centers. Their workflows involve complex project orchestration with Adobe Premiere, using their own automation software to manage project creation through delivery. They also develop flexible cloud-based workflows capable of running both on-premises and in the cloud, designed to support remote and distributed teams.
Issues with the Existing Workflow
The company faces challenges related to pricing parity among competing solutions, limiting their incentive to switch providers. Additionally, bandwidth and internet connectivity constraints hinder seamless remote collaboration, especially when working with large video files at high resolutions (4K, 6K, 8K). There is also a need for integrated, customizable cloud and on-premises workflows that can support hybrid storage environments, enabling editors to work efficiently regardless of their location.
How Shade Would Change Their Workflow
Shade offers a reseller program that allows the company to integrate and mark up Shade’s media management platform alongside their existing solutions, enhancing their product portfolio. Shade’s capability to bring your own S3-compatible storage and upcoming on-premises storage options directly address the company’s hybrid workflow needs. Shade’s focus on optimizing remote editing experiences over limited bandwidth connections complements the company’s cloud production ambitions and their Adobe Premiere automation, enabling more efficient orchestration of complex workflows across locations.
Benefits
- Ability to expand service offerings through Shade’s reseller program with flexible pricing and partnership support
- Support for bring-your-own S3-compatible storage, increasing customer choice and hybrid cloud/on-premises flexibility
- Enhanced remote editing performance despite bandwidth limitations, improving post-production efficiency
- Seamless integration potential with existing Adobe Premiere automation tools and cloud production platforms
- Access to Shade’s experienced team with deep media production and post-production expertise
- Opportunity to better serve large-scale live event productions with robust, scalable workflows
Technologies Used
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