Back to Workflows
Sports Media Team Transitioning from Physical Storage to Cloud
Company Situation
The company operates within the sports media production industry, specializing heavily in golf-related content including commercial shoots and tournament coverage. Their team is distributed, with editors working remotely across different locations, and they have recently transitioned away from a physical studio to a more lean, home-based setup. The company services major sports organizations, including multiple golf associations, and handles large volumes of high-value video assets that require efficient management and collaboration.
Existing Workflow
Currently, the company uses a combination of on-premises Network Attached Storage (NAS) devices, specifically a Jellyfish NAS system, for local storage and remote editing. When on site, they utilize a portable version of the Jellyfish NAS to capture and manage footage. For external collaborators, such as editors and partner organizations, data is often stored and shared via Google Drive, which is used as the default cloud provider. Editors located remotely must download large media files locally before previewing or editing, creating significant delays and friction in the review process. The company also uses manual tagging and indexing methods, which are time-consuming and limit the ability to quickly search and retrieve assets.
Issues with the Existing Workflow
Reliance on Google Drive for video asset sharing introduces slow download times and cumbersome workflows for remote editors, particularly when previewing large MXF video files.
The on-prem Jellyfish NAS setup, although beneficial for local speed, poses challenges for seamless external collaboration without requiring technical knowledge or complex access protocols.
Manual asset tagging and indexing limit searchability and slow down the creative review process.
Transitioning away from a physical studio to remote work requires more efficient, frictionless ways to share and review media assets without compromising speed or security.
Cloud migration hesitation due to concerns about cost and control over data, with an interest in hybrid solutions that connect on-prem storage with cloud capabilities.
How Shade Would Change Their Workflow
Shade offers a cloud-native media collaboration platform that integrates seamlessly with the company’s existing workflows, unlocking faster and more efficient asset management and review. By moving asset sharing and review to Shade’s cloud platform, external collaborators and companies can preview and interact with video files without downloading large files or requiring complex IT setups. Shade’s auto-tagging and AI-powered indexing capabilities enable prompt creation of searchable metadata, drastically improving asset discoverability. The platform’s emphasis on speed and ease of access supports the company’s priority for frictionless collaboration across dispersed teams and external stakeholders. Shade also provides flexible hybrid storage options, allowing connection to on-prem NAS systems while leveraging cloud benefits, addressing concerns about cloud costs and control. This results in a streamlined, scalable workflow suitable for high-value sports media production environments.
Benefits
- Dramatically reduces download and preview times for remote editors and collaborators.
- Enables seamless, intuitive access for external stakeholders without complex IT requirements.
- Automates asset tagging and indexing for faster search and retrieval.
- Supports hybrid storage models, integrating on-prem NAS with cloud-native workflows.
- Facilitates efficient remote collaboration, critical for distributed teams.
- Lowers cloud storage costs by optimizing data management and reducing redundant downloads.
- Enhances overall speed and agility in media production and review cycles.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo