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Sports Media Company Streamlining Live Data Management Workflows
Company Situation
The company operates within the sports media and live data management industry, focusing on integrating live sports data with video content workflows. Their team spans multiple locations and involves complex data normalization tasks, combining live logging data from various sports data providers with content encoding and editing processes. They require a flexible infrastructure that supports both cloud and on-premises environments to accommodate their hybrid operational model.
Existing Workflow
Currently, the company manages live sports data from providers like Sportradar and Opta alongside video content edited in Adobe and Avid. Their workflow involves associating log data with content sequences and applying automation rules to generate edits. They rely on multiple shared storage solutions, including on-premises and cloud systems, and have experience with various competitive shared storage products such as Lucid Link, Suite Studios, Storage A, and Avid’s storage solutions. Their setup includes a mix of tools and platforms to handle storage, asset management, and review processes, often resulting in siloed data and complex integrations.
Issues with the Existing Workflow
Fragmented storage solutions lead to data sprawl and tool fatigue across the creative and technical teams.
High costs and complexity associated with cloud storage solutions, particularly challenges around data egress and project closure expenses.
Significant professional services hours required to integrate disparate tools such as Frame IO, Iconik, and storage platforms, increasing operational overhead and risk.
Difficulties in managing hybrid cloud and on-premises storage environments seamlessly across geographically distributed teams.
Limited automation capabilities that require manual intervention or complex scripting to apply editing rules based on live data sequences.
How Shade Would Change Their Workflow
Shade offers a unified platform that consolidates storage, search, access, and sharing into a single, streamlined system accessible via web browser, desktop application, or mounted drive. By deploying Shade, the company can:
- Seamlessly bridge cloud and on-premises storage, providing a consistent experience for distributed teams.
- Reduce integration complexity by unifying multiple tools and workflows into one platform, eliminating the need for expensive and time-consuming professional services.
- Enable automated edits and sequence management by associating live data feeds directly with video content in a manageable and scalable environment.
- Lower overall storage costs, especially around project wind-down phases, by optimizing data access and minimizing expensive egress fees.
- Improve collaboration and workflow efficiency with a platform designed to support heterogeneous operating systems (Mac, Windows, Linux) and diverse user needs.
Benefits
- Single-platform solution reduces tool fatigue and data silos.
- Hybrid cloud and on-premises support for flexible deployment.
- Cost savings on storage and professional services integration.
- Enhanced automation capabilities for live data-driven editing workflows.
- Simplified user experience across devices and locations.
- Scalable solution tailored for high-volume inbound demand and rapid growth.
Technologies Used
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