Back to Workflows
Sports Media Company Streamlining Global Football Content Collaboration
Company Situation
The company operates within the sports media production industry, focusing on football-related content including cultural documentaries and commercial campaigns. Their team is distributed globally with multiple collaborators including editors, companies, and shooters working across varied time zones. They manage both short-form and mid-form video content, aiming to produce timely and high-quality outputs, particularly for large international events such as the World Cup. The team size for the project is roughly 15 to 20 core users, with about 10 users requiring active editing access.
Existing Workflow
Currently, their workflow involves filming various challenges and content segments during film days, with footage being uploaded either throughout the day or at day’s end. Editors need access to this incoming footage quickly to enable rapid turnaround times. The company also collaborates with a secondary agency partner who manages larger commercial campaigns, adding an additional layer of coordination. Video footage is high quality, typically 10-bit 4:2:2 material from multiple cameras, with an estimated daily upload volume around 120GB. The workflow involves juggling multiple file types, including video and design assets, across distinct teams and locations.
Issues with the Existing Workflow
The key challenges revolve around speed and efficiency:
Tight turnaround windows with reactive post-production schedules linked to major sporting events.
Distributed teams across multiple time zones require seamless access to high volumes of large media files without latency or bottlenecks.
Managing and sharing large amounts of footage and design assets across several collaborators without a streamlined centralized platform.
Existing tools lack the performance and global accessibility needed to support rapid, collaborative editing workflows.
How Shade Would Change Their Workflow
Shade’s cloud-first platform, hosted on Cloudflare R2, offers localized, high-performance access to media worldwide without extra server costs, solving geographical latency issues. The platform supports uploading via both browser and a native desktop app available on Windows, Apple, and Linux, ensuring versatile access for all user types. By centralizing video and design assets in Shade, the company’s editors and collaborators can rapidly access and work on files as they are uploaded, enabling near real-time editing and review cycles. Shade’s annual subscription model provides scalable storage and user management tailored to the company’s team size and data footprint, simplifying logistics and cost predictability.
Benefits
- High-speed, low-latency access to large media files for global, distributed teams.
- Seamless collaboration between multiple agencies and internal teams within a single platform.
- Support for large daily upload volumes (approx. 120GB/day) with both video and design asset management.
- Cross-platform accessibility via desktop apps and browser, facilitating flexible user workflows.
- Simplified storage and user management with an annual contract tailored to team size.
- Enhanced ability to meet tight post-production deadlines on major international sporting events.