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Sports Media Company Consolidating Adobe Suite and Dropbox
Company Situation
This company operates as a global sports media publisher with a broad footprint across multiple countries, producing and distributing video content related to football (soccer). Their team spans several regions including Europe, the Americas, and the Middle East, with specialized units focused on video content creation, original programming, and programmatic advertising. They manage multiple brands and platforms, including a proprietary video player and content management system (CMS), servicing both internal and third-party publishers.
Existing Workflow
The company’s current workflow involves remote content gathering from contributors worldwide, post-production editing primarily on Adobe Suite, and a video CMS that handles rights-holder content and syndication. After projects are completed, video assets reside on editorial suites or cloud storage such as Dropbox, often becoming “out of sight, out of mind.” The team relies on several disparate tools for file sharing and storage, including Dropbox and Google Drive, and has explored various media asset management (MAM) solutions to better organize and archive footage.
Issues with the Existing Workflow
Fragmented file storage leads to difficulties in locating and managing assets across multiple platforms.
Post-production teams spend excessive time managing files rather than focusing on creative tasks.
Completed projects often remain stored on editing suites without proper archiving, risking asset loss or inefficiency.
Existing MAM tools are separate from the editorial workflow, creating additional steps and complexity.
Sharing and syndicating content externally involves manual processes that are hard to scale.
How Shade Would Change Their Workflow
Shade offers an integrated platform that unifies search, access, and sharing of media assets through a robust API and SDK, which can be embedded directly into the company’s existing post-production and content distribution workflows. By combining a MAM server directly into the editorial process, Shade eliminates the need for separate archiving steps. The system supports proxy workflows and handles original raw files, allowing remote teams to collaborate seamlessly across time zones and markets. Its API-driven architecture also enables scalable content syndication and third-party publisher management.
Benefits
- Centralized media asset management embedded into the editorial and post-production workflow.
- Reduced time spent searching for and managing files, enabling teams to focus on creativity.
- Automated archiving and lifecycle management of completed projects to prevent asset clutter.
- Streamlined remote collaboration with proxy and original file support.
- Enhanced scalability for content syndication and distribution through integrated APIs.
- Potential reduction in reliance on multiple disjointed storage and sharing platforms.
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