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Sports Marketing Company Consolidating Synology NAS and Adobe Premiere Pro
Company Situation
The company operates within the sports marketing and media sector, servicing a nationwide youth and adult sports organization focused primarily on baseball, softball, and slow-pitch leagues. Their marketing team is small but dynamic, managing a growing volume of photographic and video content generated by an expanding roster of photographers and content creators distributed across the country.
Existing Workflow
Currently, the team relies on an internal storage system using a local Synology server to manage their media assets. Their workflow centers on Adobe Premiere Pro for video editing and primarily handles photography and video content internally. They have explored various digital asset management (DAM) solutions such as Lucidly, Ignite, Kanto, Tag Box, and Media Valet in search of a cloud-based collaborative platform that can support their increasing media demands.
Issues with the Existing Workflow
As the volume of media assets and contributors has grown, the company is approaching the limits of their local storage infrastructure. The existing system challenges include:
Limited remote access and collaboration capabilities for geographically dispersed team members.
Difficulty managing and indexing large volumes of content, especially older media stored offline or in cold storage.
Concerns about scalability and cost-efficiency when considering cloud migration, especially with regard to storage pricing models and egress fees.
A need for AI-powered search and indexing to improve media discoverability across recent and archival footage.
How Shade Would Change Their Workflow
Shade offers a flexible, cloud-based digital asset management platform that enables seamless collaboration across distributed teams. The company can integrate Shade as a front-end indexing and search layer while continuing to leverage their existing cold storage infrastructure, reducing unnecessary data migration costs. Shade supports both active and archival storage solutions, facilitating efficient AI-driven media search and retrieval without incurring excessive egress charges. The platform’s compatibility with Adobe Premiere Pro aligns with the company’s preferred editing tools, ensuring smooth integration into their post-production process.
Benefits
- Enhanced remote collaboration with a centralized, cloud-accessible platform.
- AI-powered indexing and search improve content discoverability, including archival footage.
- Flexible storage options allowing the use of existing local servers alongside Shade’s cloud storage.
- Cost-effective management of hot and cold media, minimizing egress fees.
- Scalable solution that supports growing team sizes and media volumes.
- Integration with industry-standard editing tools (Adobe Premiere Pro) ensuring workflow continuity.
Industry
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