Back to Workflows
Sports Broadcaster Streamlining Asset Management with Box and Frame.io
Company Situation
This company operates in the sports media and broadcasting industry, managing a large volume of digital assets associated with major sporting events. Their team includes editors, content creators, and executive approvers who collaborate across multiple platforms to deliver timely and high-quality media content. With a significant upcoming global event (the World Cup), the company faces increased demands on their digital asset management and review workflows, requiring streamlined access and faster approvals.
Existing Workflow
Currently, the company uses a combination of Box and Frame.io to manage and share digital content. Editors often download files locally from Box or Frame.io to work on them, while approvals are routed through multiple text message groups with links shared informally. Frame.io is preferred over Box for sharing and commenting, but its mobile interface is cumbersome, especially for executives who need to approve content on the go. The company relies heavily on manual processes and multiple tools to handle a variety of content types, including Photoshop files, brand guidelines, project files, and historic footage.
Issues with the Existing Workflow
The user interface of Box is clunky and not optimized for quick searching or accessing files.
Frame.io’s mobile experience is limited, making it difficult for executives to review and approve content efficiently.
Downloading large files locally creates friction and delays in the editing process.
Approvals are often handled informally via text messages, increasing the risk of miscommunication and inefficiency.
The upcoming World Cup event requires a more scalable and streamlined system to handle a surge in content volume and review cycles.
Migration and indexing of diverse content types (video, images, project files) from existing platforms is a significant challenge.
How Shade Would Change Their Workflow
Shade introduces a native desktop application that eliminates the need to download digital assets locally by enabling users to mount drives directly, providing seamless access to files as if they were stored on a local drive. This cloud NAS-type workflow allows editors to pull media files directly into editing software without delays. Shade consolidates asset access, search, sharing, and archiving into one platform, greatly improving searchability and the overall user experience. Shade also enhances review and approval workflows by providing fast, easy-to-use sharing and commenting features optimized for mobile devices, addressing the shortcomings of Frame.io. The platform supports AI indexing to facilitate quick retrieval of relevant assets, which is critical for handling the influx of World Cup content.
Benefits
- Streamlined asset access without the need for local downloads, saving time and storage space.
- Improved search functionality for faster retrieval of diverse digital assets.
- Consolidated workflow replacing multiple platforms (Box and Frame.io), reducing complexity.
- Mobile-friendly review and approval process enabling executives to approve content quickly from anywhere.
- Scalable solution capable of handling the increased volume of assets and reviews for major events.
- AI-powered indexing to organize and surface relevant content efficiently.
- Faster onboarding and training with a unified, intuitive platform ahead of critical deadlines.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo