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Social Media Marketing Company Consolidating NAS and Frame.io
Company Situation
The company operates in the social media marketing and influencer marketing industry, focusing heavily on video production for social-first content with high-profile brand companies. Their team is fully in-person at their main office but is expanding internationally with a new office planned overseas. Their workflow involves creative collaboration, media production, and project management across multiple locations.
Existing Workflow
Currently, the company relies on a hybrid system combining on-premises NAS (Network Attached Storage) for local storage, cloud tools like Google Drive and Dropbox for file sharing, and Frame.io for review and approval workflows. Their post-production work is done using Premiere Pro and DaVinci Resolve. Additionally, they use Airtable for project management and are interested in API integrations to streamline data synchronization.
Issues with the Existing Workflow
Physical media management challenges, including carrying hard drives and managing multiple storage locations.
Limited remote access to on-premises NAS, making it difficult to collaborate effectively outside the office or across international offices.
Fragmented toolset requiring multiple platforms for storage, review, sharing, and project management.
Concerns about reliability and performance when accessing large media files remotely, especially from international locations.
Complexity in syncing metadata and project details across disparate systems.
How Shade Would Change Their Workflow
Shade offers a cloud NAS solution that combines the feel and performance of local storage with cloud accessibility and streaming technology. Instead of downloading entire files, users stream only the necessary parts of media, dramatically improving accessibility and efficiency. Shade consolidates multiple functions—media storage, review and approval, AI-powered search, and media management—into one platform. Shade also supports API integration to connect with tools like Airtable, enhancing project management workflows. The upcoming Shade shared cache feature will allow the company to use part of their NAS as a local cache, boosting access speeds in the office by reducing reliance on internet bandwidth. Shade enables seamless collaboration between the main office and international locations, ensuring a smooth, reliable experience without the hassles of traditional NAS limitations.
Benefits
- Streamlined media access with cloud NAS technology that mimics local drive performance.
- Unified platform combining storage, review, approval, and AI search capabilities.
- Improved remote and international collaboration without sacrificing speed or reliability.
- Reduced dependence on physical hard drives and complex multi-tool workflows.
- API integration for enhanced project management and metadata synchronization.
- Future-proofing with local cache options to optimize in-office speeds and bandwidth usage.
Industry
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