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Resort Brand Team Streamlining Content with AI and SharePoint
Company Situation
The company operates within the media and entertainment sector, specifically managing brand strategy and content production for a large resort destination. Their team includes brand strategists and project managers who coordinate with external film production crews to build a substantial content library. The project is in its early stages but expected to scale significantly as they continue shooting new footage and accumulating assets for future marketing and storytelling initiatives.
Existing Workflow
Currently, the company’s video and photo assets are stored across multiple platforms, including Image Relay, Dropbox, and SharePoint. Their brand team is relatively new and is working toward establishing standardized processes for digital asset management and video storage. The current approach involves disparate storage solutions, leading to fragmented access and sharing across internal teams and third-party collaborators.
Issues with the Existing Workflow
Asset storage is spread across several platforms, causing data sprawl and organizational challenges.
Difficulty in scaling storage and managing hundreds of terabytes of footage as the content library grows.
Inefficient sharing processes across internal teams and external partners, increasing logistical complexity.
Lack of centralized system results in confusion and operational fatigue for the brand strategy team.
The team is seeking AI-powered features to integrate intelligent tools into their workflows, aligning with leadership’s interest in future-proofing their business practices.
How Shade Would Change Their Workflow
Shade consolidates multiple tools—file storage, sharing, review, approval, and asset management—into a single platform, eliminating the need to juggle several applications. It provides a flexible, scalable cloud storage solution with a clear hierarchy system (“workspaces” and “drives”) that can be customized to projects, teams, or companies. Shade supports access via desktop app, web browser, or mounted drives, working across all operating systems, making it easy for all stakeholders to access and collaborate on assets seamlessly. The platform’s AI integration offers advanced features to enhance searchability, organization, and workflow automation, aligning with the company’s strategic goals.
Benefits
- Unified platform reduces data sprawl and confusion by centralizing asset storage and management.
- Scalable cloud storage designed to handle large video libraries (tens of terabytes and growing).
- Simplified sharing and permissioning streamline collaboration between internal teams and third parties.
- Cross-platform accessibility ensures ease of use regardless of operating system or location.
- AI-powered tools improve asset discovery, tagging, and workflow efficiency.
- Supports long-term standardization of digital asset management practices for the brand team.
Technologies Used
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