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Recreational Marine Group Streamlining Media with NAS and Frame.io
Company Situation
The company operates within the recreational marine and hospitality sector, managing multiple related business divisions under one umbrella. Their operations include boat sales across several locations, lake-based boat tours, a waterfront restaurant, and a merchandise retail store. The marketing team is currently composed of five members who are in the process of expanding. They handle content creation in-house, producing photo, video, and media assets to support their various business lines.
Existing Workflow
Content and media assets are stored primarily on an on-premise NAS server with approximately 20 terabytes of capacity, about half of which is currently utilized. For sharing and review purposes, the team uses Frame.io to distribute final projects and gather feedback. However, asset organization relies on manual folder structures without metadata tagging, leading to duplicated files in multiple folders to fit different search criteria. This makes it difficult for team members—especially those in social media or marketing roles—to independently find the content they need without assistance.
Issues with the Existing Workflow
Lack of advanced search functionality and tagging means assets must be stored in multiple folder locations to be discoverable by different criteria (e.g., by boat model, activity type, or season).
Reliance on a single point of contact for navigating NAS folder structures creates bottlenecks and slows down content access for the broader team.
Frame.io is used only for sharing final assets, not for centralized asset management.
On-premise NAS limits remote access and scalability as the volume of content grows.
No unified platform for tagging, organizing, reviewing, and approving content, resulting in fragmented workflows and inefficiencies.
How Shade Would Change Their Workflow
Shade provides a cloud-based digital asset management (DAM) platform that enables centralized storage, advanced tagging, and powerful search capabilities. By migrating working files to Shade, the company’s team would be able to:
- Tag assets with multiple metadata points, allowing content to be found via various search terms without duplicating files.
- Empower all team members to independently locate and use assets without needing to navigate complex NAS paths or rely on a gatekeeper.
- Replace Frame.io’s review and approval workflows with Shade’s integrated, streamlined collaborative tools.
- Use the existing NAS as an on-site backup/archive while leveraging Shade as the “single source of truth” for working files in the cloud.
- Consolidate multiple tools into one platform, reducing tech stack complexity and improving operational efficiency.
Benefits
- Enhanced asset discoverability through metadata tagging and robust search functions.
- Reduced duplication of files and storage inefficiencies.
- Increased team productivity by removing bottlenecks in file access.
- Unified platform for asset storage, sharing, review, and approval.
- Scalable cloud solution supporting remote work and growing content volume.
- Simplified technology stack with fewer tools to manage.
Industry
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