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Public Sector Managing Municipal Audiovisual Content
Company Situation
The company operates within the public sector, managing audiovisual content for a mid-sized municipal government. Their team is small but handles a diverse range of video production tasks, including coverage of local events, grand openings, and community activities. The team primarily consists of audiovisual specialists who manage and distribute video assets for internal and external stakeholders.
Existing Workflow
Currently, the company uses a digital asset management (DAM) platform primarily designed for graphics and photo assets to store their media files. Video assets are stored alongside other media on this platform. However, the review and approval processes are handled informally through email, chat, and verbal communication. Video files are downloaded locally for editing through traditional NLE software like Adobe Premiere. Multiple team members have access to the DAM, but only a few actively use it. Sharing video assets for approval involves sending links and collecting feedback outside the platform.
Issues with the Existing Workflow
The existing DAM system is not optimized for video workflows, causing inefficiencies and frustrations.
Video files require downloading before editing, which slows down the creative process and increases local storage demands.
Review and approval workflows are disjointed and rely on external communication channels, leading to potential version control issues and delays.
The team experiences data sprawl due to the use of multiple single-purpose tools and disconnected storage options.
Overall workflow lacks integration, making video asset management cumbersome and time-consuming.
How Shade Would Change Their Workflow
Shade offers a unified creative asset platform designed to streamline video workflows by integrating storage, access, and sharing into a single interface. Shade’s cloud storage is presented as a local drive on users’ computers, allowing team members to stream video files in real-time without downloading them. This enables seamless editing directly from the cloud in Adobe Premiere or other editing tools. Review and approval processes become more structured within Shade, reducing reliance on external communication tools. The platform supports flexible drive and folder structures tailored to the team’s needs, improving organization and permission management. By consolidating tools, Shade eliminates data sprawl and reduces costs associated with multiple services.
Benefits
- Streamlined video editing with real-time streaming from cloud storage, eliminating the need to download large files locally.
- Simplified review and approval workflows integrated within the platform, improving collaboration and reducing communication delays.
- Reduced data sprawl by consolidating asset management into a single platform.
- Flexible organizational structure with customizable drives and folders for different asset types.
- Enhanced productivity for small teams managing large volumes of video content.
- Cost efficiencies by replacing multiple single-purpose tools with an all-in-one solution.