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Post-Production Studio Streamlining Multilingual Content Distribution
Company Situation
The company operates within the media and entertainment industry, specifically managing post-production workflows for a studio that handles a large volume of content distribution and localization. Their team is responsible for delivering shows translated into hundreds of languages and managing a wide array of assets including full-length episodes and shorter content. The company’s organization is a studio within a larger company, dealing with multiple stakeholders across global markets and evolving from mainly acquiring content to also producing original shows.
Existing Workflow
Currently, the company uses a system called Molten, which is primarily designed for newsroom and sports media organizations where quick clipping and monetization of short clips is essential. This system is used to manage digital assets and licensing but is not optimized for their needs, which include handling long-form content, applying language subtitles, making creative revisions, and distributing updated versions quickly across platforms. Licensing and metadata are managed separately, often through contracts with third parties like Lionsgate, which handle the business side of rights and royalties.
Issues with the Existing Workflow
The current DAM (Molten) is not robust enough for the company’s needs, as it is built for fast sports highlights rather than complex long-form post-production workflows.
Difficulty managing large assets such as full-hour shows and applying essential changes like subtitle insertion or logo updates efficiently.
Lack of an effective change tracking and version control system, causing delays and potential errors when revising content.
The need to quickly turnaround assets across multiple platforms is not fully met, slowing down distribution.
Misalignment between marketing stakeholders’ expectations of digital asset management and the actual functional requirements of the production team.
How Shade Would Change Their Workflow
Shade offers a purpose-built platform that combines media asset management with integrated workflows tailored for film and television production. Unlike Molten, Shade supports the management of large media files and accompanies them with comprehensive metadata, including rights, royalties, and licensing information—all maintained within the platform and tied directly to the asset. The platform enables fast, trackable modifications such as subtitle application, logo updates, and version control, streamlining review and approval processes. Shade’s unified environment is designed to facilitate collaboration among post-production, marketing, and distribution teams, helping them deliver content more quickly and with greater accuracy.
Benefits
- Purpose-built for long-form media content and film/TV production workflows.
- Seamless management of large files with embedded metadata related to rights and licensing.
- Improved turnaround times through integrated review, approval, and version tracking tools.
- Enhanced collaboration across internal teams and external stakeholders.
- Simplifies complex workflows such as language subtitle insertion and rebranding of older content.
- Reduces reliance on multiple disconnected systems and external licensing management.
Technologies Used
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