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Municipal Communications Streamlining Media Production with Frame.io
Company Situation
The company operates within a municipal government communications and marketing department, supporting a broad range of content creation and public engagement activities. Their team includes public relations, media relations, web services, two content teams (a TV studio and a digital/social media group), and a creative services unit responsible for branding and graphic design. The department manages extensive video production, live multi-camera shoots of public meetings, photography, and digital content creation across multiple city departments.
Existing Workflow
Currently, the TV studio and digital content teams manage large volumes of raw and finished video content as well as still photography. Content storage resides on drives physically maintained outside the city’s IT-managed network due to strict IT policies limiting access and connectivity. The TV studio uses bonded cellular for live streaming but faces network access restrictions that prevent seamless integration with city infrastructure. Content sharing across the 27 city departments is manual: requests are made to content owners who then locate, clip, and send requested assets. Photo sharing is handled through Google Photos. For review and approval workflows, the team uses Frame.io.
Issues with the Existing Workflow
Access Limitations: City IT policies restrict the use of “well-managed” devices to access large media storage, limiting content access to only specific non-city-managed computers.
Storage and Network Constraints: The volume of content and storage requirements outgrew the city’s network capabilities, complicating live streaming and file handling.
Manual Content Sharing: Sharing content across departments involves manual requests and labor-intensive asset retrieval, creating bottlenecks and delays.
Content Organization Challenges: Managing and quickly retrieving vast amounts of raw and finished media is difficult, impairing efficiency.
Fragmented Workflow: Separate tools for storage, sharing, and review increase complexity and reduce productivity.
How Shade Would Change Their Workflow
Shade offers a comprehensive media asset management platform that integrates storage, streaming, and access control in a secure, cloud-enabled environment. Shade’s solution would:
- Provide seamless, high-performance streaming that mimics local Thunderbolt-speed access to large media files anywhere, bypassing restrictive city IT infrastructure.
- Enable centralized organization and instant accessibility of raw and finished content to all authorized users regardless of location or device.
- Streamline sharing across city departments by enabling direct access to assets without manual intervention.
- Enhance collaboration with integrated review and approval workflows, complementing tools like Frame.io.
- Maintain compliance with enterprise security standards (SOC, HIPAA, TPN), ensuring data governance and risk mitigation.
Benefits
- Eliminates access bottlenecks caused by restrictive IT policies through independent, cloud-enabled streaming
- Reduces manual labor and delays associated with content sharing across multiple departments
- Improves productivity by providing instant, organized access to vast media libraries
- Supports live multi-camera production and large file workflows with robust network performance
- Integrates review and approval processes for smoother collaboration
- Ensures enterprise-grade security and compliance for sensitive municipal data