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Multimedia Marketing Firm Streamlining Storage with Azure and SharePoint
Company Situation
The company operates within the multimedia marketing services industry, managing a large and growing team of over 250 employees. Their work spans a diverse set of internal brands and external companies, with a heavy focus on video production, live streaming, and photography assets. The organization has evolved from a primarily print media company to a multimedia content powerhouse, incorporating video as a core component of their offerings. The marketing and video services leadership oversees multiple teams including live streaming divisions and commercial content production.
Existing Workflow
The company currently relies on a combination of Azure cloud cold storage, SharePoint, Dropbox, and Suite for file transfers to manage their vast digital assets, which include upwards of 700 terabytes of footage. Azure cold storage serves as the primary repository for long-term archival footage, though it requires significant time—sometimes days—to retrieve content for active use. SharePoint and Dropbox are used inconsistently by different teams for storing photos and marketing assets, creating a fragmented ecosystem. File transfers between editors and post-production teams utilize Suite, as Azure is not designed for that purpose. Overall, asset management is decentralized and spread across multiple platforms.
Issues with the Existing Workflow
Fragmented asset storage: Assets are scattered across various repositories (Azure, SharePoint, Dropbox), causing confusion and inefficiency.
Slow retrieval times: Azure’s cold storage, while cost-effective, makes accessing archived footage cumbersome, with delays of up to two days.
Limited accessibility: Non-technical teams, such as social media marketers, struggle to quickly find and use video and photo assets without specialized software.
Knowledge bottleneck: Key asset knowledge resides in a few individuals’ minds, posing a risk to organizational continuity.
Cost concerns: Scaling current solutions is uncertain due to unclear pricing for expanding live access to large volumes of assets.
Workflow inefficiencies: Existing tools do not support seamless notes or metadata tagging, reducing the ability to repurpose content effectively.
How Shade Would Change Their Workflow
By integrating Shade as a centralized digital asset management (DAM) platform, the company aims to unify all photography and video assets into one easily accessible system. Shade’s powerful AI-driven search and tagging features enable teams to quickly locate and repurpose content without requiring specialized editing software. The platform’s note-taking and metadata capabilities allow users to document usage history, enhancing asset discoverability over time. Shade would replace disparate tools like Dropbox and SharePoint for asset storage, streamlining collaboration across marketing, social, and production teams. This centralization would reduce reliance on individual knowledge holders and improve the speed and efficiency of accessing both live and archived assets.
Benefits
- Single, unified platform for all photography and video assets
- Rapid, AI-enhanced search and retrieval of archived footage and photos
- Improved collaboration through integrated note-taking and metadata tagging
- Reduced dependency on technical software for asset access
- Elimination of fragmented storage solutions (Dropbox, SharePoint)
- Scalable pricing model tailored to asset volume and usage needs
- Enhanced organizational knowledge retention and asset repurposing capabilities
Technologies Used
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