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Multimedia Agency Streamlining Digital Asset Management with Azure Cold Storage
Company Situation
The company operates within the multimedia marketing and video production industry, managing a large and diverse portfolio of internal brands and external companies. Their team has grown from a small print media company to a robust multimedia operation with over 250 employees. The organization includes multiple divisions, such as live streaming teams and commercial content producers, handling vast amounts of video footage and photography assets.
Existing Workflow
Currently, the company uses Azure for cold storage of their extensive video library, which exceeds 700 terabytes. This solution is cost-effective for long-term archival but slow to retrieve assets when needed. Photography assets and frequently accessed content are scattered across various platforms, including SharePoint and Dropbox, with file transfers handled through Suites rather than direct storage solutions. The marketing agency arm and paid media teams maintain their assets separately, creating a fragmented ecosystem. Asset retrieval is largely reliant on institutional knowledge centralized in a single key employee, leading to inefficiencies and risk.
Issues with the Existing Workflow
Azure cold storage retrieval times can take up to two days, causing delays when footage is needed quickly.
The dispersed nature of assets across multiple platforms (Azure, SharePoint, Dropbox) creates confusion and workflow inefficiencies.
File transfers are cumbersome and rely on third-party tools rather than integrated storage solutions.
Critical asset knowledge is siloed within one individual, posing a significant organizational risk.
Lack of a unified, easily searchable interface limits accessibility for teams such as social media, who need quick access to photos and video highlights.
Scaling the current system to accommodate growing asset libraries and multiple internal brands is complex and costly.
How Shade Would Change Their Workflow
Shade would serve as a centralized, user-friendly platform for managing and accessing live assets, especially photography and video footage that needs to be frequently searched and used. By integrating Shade, the company can:
- Make selected assets instantly accessible without the latency of cold storage retrieval.
- Empower non-technical users (e.g., social media teams) to quickly find and utilize content without needing specialized software like Premiere.
- Consolidate asset storage and access points, reducing reliance on multiple disparate systems.
- Improve collaboration across internal teams and external companies by providing a unified, scalable digital asset management (DAM) solution.
- Gain clearer pricing and scalability options that align with their expanding asset library, facilitating more informed budgeting and planning.
Benefits
- Instant accessibility to key photography and video assets.
- Reduced latency compared to cold storage solutions, speeding up workflows.
- Simplified asset management across multiple teams and brands.
- Enhanced user experience for both technical and non-technical stakeholders.
- Lower risk by decentralizing critical asset knowledge.
- Scalable pricing and storage options tailored to evolving business needs.
Technologies Used
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