Mid-Sized CPG Team Streamlining Video Production Workflows

The company is a mid-sized consumer packaged goods (CPG) company with an internal creative agency and content production team. Their team includes a content director and a creative director who oversee a growing volume of high-production-value video and design projects. They collaborate extensively with external editors and agencies, managing a mix of internal and outsourced creative workflows.

Currently, the team stores and shares their media assets primarily through Google Drive and uses separate software for imagery management. For video feedback and versioning, they rely on Frame.io, which allows them to leave time-coded comments and streamline contractor communications. The company also uses physical hard drives to transfer large files between internal and external collaborators.

The company faces several challenges with their current setup: - Google Drive is not optimized for creative media, leading to slow performance and disorganized content storage. - Searching for specific assets, such as clips by product scent or campaign, is cumbersome and inefficient, requiring manual digging through multiple drives or folders. - Physical hard drives are often lost, mislabeled, or require tedious plugging in to find content, adding delays. - Working with external editors is slowed by the need to ship drives and manage multiple file versions manually. - The imagery management software currently in use is outdated and lacks modern features, limiting team productivity. - Overall, the workflow is fragmented across multiple platforms, causing bottlenecks and increasing turnaround times.

Shade offers a unified digital asset management platform designed specifically for creative teams in media-heavy industries. By implementing Shade, the company would benefit from: - A centralized, AI-powered content library that automatically organizes all video, imagery, and design files without manual tagging. - Advanced search capabilities allowing users to find assets instantly by keywords like product attributes, campaign names, or metadata. - Cloud-based access to all assets, eliminating the need for physical hard drives and accelerating collaboration with external editors worldwide. - Seamless integration with existing tools like Frame.io for feedback and versioning, creating an end-to-end streamlined creative workflow. - A modern alternative to outdated imagery management software, supporting both video and graphic assets in one platform. - Scalable infrastructure to support their growing volume of high-production projects and complex agency handoffs.