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Media Publisher Transitioning to Video-First Workflow
Company Situation
The company operates within the media and publishing sector, managing post-production for a large portfolio of digital brands that originated as traditional magazines. Their team is focused on transitioning the company from a magazine-first to a video-first operation, handling video content creation across more than 200 brands. The post-production team is relatively small, functioning as a centralized service within a historically decentralized and organically grown company structure.
Existing Workflow
Currently, the company relies on a hybrid setup combining on-premises storage hardware (EditShare) with cloud-based solutions like Google Drive for remote collaboration. Video review and approval processes utilize multiple platforms, including Vimeo Enterprise and Frame.io, alongside Adobe tools. Google Drive syncing was a helpful workaround during COVID-19 remote work but has since become cumbersome and inefficient for video workflows.
Issues with the Existing Workflow
Fragmented toolset leading to duplication of services and redundant costs
Inefficient remote workflows with slow, unreliable syncing and downloading from Google Drive
Poor metadata tagging and searchability, making it difficult to locate assets across siloed teams
Content duplication due to lack of centralized asset management
Distribution challenges within a large, siloed company structure hinder asset sharing
Difficulty in consolidating workflows and gaining buy-in for large-scale system changes
How Shade Would Change Their Workflow
Shade offers a unified creative infrastructure platform that consolidates multiple tools and workflows into a single system. By integrating metadata tagging and automation, Shade would enhance asset discoverability and reduce duplication. The platform’s review and approval features could replace multiple existing tools, streamlining collaboration and reducing costs. Shade’s cloud-native approach supports flexible remote workflows, enabling team members to access and share content easily regardless of location. The company could start with a small pilot and gradually scale Shade’s capabilities across the organization, addressing the complexity of change management in a large enterprise.
Benefits
- Unified platform combining asset management, review, and collaboration
- Improved metadata-driven searchability and content deduplication
- Streamlined remote workflows with reliable cloud access
- Cost savings by consolidating multiple licenses and subscriptions
- Enhanced cross-team content sharing and distribution
- Scalable implementation allowing gradual adoption without disruption