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Media Production Team Streamlining Video Editing with AWS S3
Company Situation
The company operates within the media production industry, managing a sizable volume of video assets with a team of roughly six active video editors. Their content is stored in a proprietary digital asset management (DAM) and media asset management (MAM) system hosted on AWS, handling petabytes of footage. Their editing team is distributed, including a significant remote team working in a location with limited internet connectivity, creating challenges in collaborative workflows.
Existing Workflow
Currently, all assets are ingested and stored in the cloud via their proprietary DAM/MAM platform. When edits are required, editors download assets locally from AWS, perform their edits on local machines, and then upload the finished work back to the cloud. The team uses Monday.com to manage workflows alongside their DAM system.
Issues with the Existing Workflow
The key bottleneck stems from the remote editing team’s slow internet connections, which cause substantial latency in downloading and uploading large video files. This leads to a two- to three-day turnaround time for even relatively simple edits. While the DAM/MAM is designed for high volume and scalability, the editing process is not optimized for scale, limiting operational efficiency and delaying content delivery.
How Shade Would Change Their Workflow
Shade offers an integrated cloud-based editing platform that can connect directly to the company’s existing AWS storage environment (via a "bring your own storage" model). This eliminates the need for local downloads/uploads by enabling cloud-based editing workflows. Editors can work collaboratively and efficiently without the constraints of bandwidth or latency. Shade effectively becomes the front end to their AWS bucket, streamlining video editing and asset management within a single interface.
Benefits
- Dramatically reduced latency and turnaround time for video edits
- Seamless integration with existing proprietary DAM/MAM and AWS storage environment
- Eliminates local downloading/uploading bottlenecks for remote teams
- Scalable solution that supports the company’s volume and growth ambitions
- Enhanced collaboration across geographically dispersed teams
- Flexibility to either use Shade’s cloud storage or integrate with company’s existing AWS infrastructure
Technologies Used
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