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Media Production Company Streamlining Video Editing and Storage
Company Situation
The company operates within the media production industry, specializing in capturing and producing content for corporate presentations, live sports events, and large-scale music festivals. Their team is distributed across multiple offices with a hybrid production setup: local crews manage on-site filming and recording, while a remote master control room oversees camera monitoring and coordination. The post-production workforce includes a combination of full-time employees and a fluctuating number of freelance editors, sometimes totaling over 30 editors working across different locations.
Existing Workflow
Currently, the company manages a complex and fragmented digital asset workflow. They utilize a mix of external hard drives and cloud-based tools, including Frame IO for file review and delivery, alongside an asset management platform that is newly implemented but unstable. Their storage infrastructure consists of several petabytes of data split between hot and cold storage, primarily housed on-premises with some cloud storage used for proxy files, especially for remote offices. Editing is performed mostly in Adobe Premiere, while color grading is handled using DaVinci Resolve.
Issues with the Existing Workflow
The company faces several workflow challenges:
Data management is chaotic due to reliance on external drives and an unstable digital asset management system.
Transferring large raw video files (often in 8K raw format) from venues back to post-production is inefficient and slows down editing timelines.
The current hybrid use of cloud and on-prem storage is not optimally configured, with a preference to minimize cloud dependency.
The team lacks a unified system to consolidate asset management and file delivery, complicating collaboration among internal staff and a large pool of freelancers.
Compliance goals such as achieving Trust Partner Network (TPN) and ISO certifications add additional pressure for a more secure, standardized workflow.
How Shade Would Change Their Workflow
Integrating Shade would enable the company to bring their own S3-compatible on-premises storage into a unified asset management platform, consolidating their fragmented workflow. Shade’s system would facilitate seamless proxy file creation on-site, enabling editors to begin working remotely while raw files are still in transit. This would accelerate the post-production process by linking proxies to raw footage efficiently and securely. Additionally, Shade’s cloud-native architecture combined with on-premises compatibility supports flexible hybrid workflows, ideal for their geographically distributed teams and fluctuating freelancer involvement. The platform’s robust security features would also support the company’s certification requirements, streamlining compliance efforts.
Benefits
- Centralized asset management replacing multiple disjointed tools and external drives
- Faster turnaround by enabling proxy editing before raw footage delivery
- Flexible hybrid storage support prioritizing on-premises infrastructure with optional cloud use
- Simplified collaboration among internal and freelance editors across locations
- Enhanced security and workflow standardization to support TPN and ISO certification goals
Technologies Used
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