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Media Production Company Streamlining Remote Live Streaming Workflows
Company Situation
The company operates in the media production and live streaming industry, managing a two-part business that includes both a live streaming production company and an in-house streaming platform. Their team is spread across multiple major cities and frequently works on tight deadlines for live streams and promotional content (“sizzles”). Their production workflow involves a significant volume of media assets, requiring active storage and rapid collaboration among producers, editors, and companies.
Existing Workflow
The company currently relies on local network-attached storage (NAS) with around 50 to 75 terabytes of capacity for on-premise media storage. For active projects and media sharing with companies, they use a combination of Dropbox and Frame.io. Dropbox is primarily used for raw file delivery to companies, while Frame.io is leveraged internally for review and approval, especially on larger edits requiring detailed feedback. However, the use of multiple tools and reliance on physical media handoffs creates complexity, especially when remote editors must be chosen based on proximity rather than skill, due to the challenges of transferring large files over inconsistent internet connections.
Issues with the Existing Workflow
Upload/download times on Dropbox are slow and unreliable, particularly in locations with poor internet connectivity.
Physical media handoffs and local storage limit flexibility in choosing the best editor, forcing suboptimal staffing decisions.
The split between Dropbox and Frame.io results in inconsistent workflows and company experiences.
Lack of a centralized, standardized system for file access, metadata search, and AI-enhanced workflows.
Current tools do not fully integrate the entire creative workflow, requiring the use of multiple point solutions.
Managing active and cold storage separately is cumbersome and inefficient.
How Shade Would Change Their Workflow
Shade offers a unified platform that consolidates file storage, review and approval, advanced metadata search, and AI integration into a single system. By replacing Dropbox and partially consolidating Frame.io functionality, Shade would enable seamless active storage access across distributed teams without reliance on physical media or proximity constraints. With faster, more reliable file transfers and centralized project management, the company can assign editors based solely on skill and availability rather than location. Shade’s AI capabilities and custom metadata improve searchability and workflow automation, reducing manual effort and accelerating project turnaround. The platform also supports lifecycle management, smoothly transitioning projects from active to cold storage.
Benefits
- Streamlined and standardized workflows across all active projects and company interactions
- Reduced upload/download times and improved media transfer reliability, even in low-bandwidth environments
- Greater flexibility in staffing by removing geographic barriers to editor selection
- Centralized source of truth for all media assets, reviews, and approvals
- Enhanced searchability and workflow automation through AI and custom metadata
- Simplified storage management with seamless active-to-cold storage transitions
- Reduced tool fragmentation by consolidating multiple workflows into one platform
Want to see how Shade can improve your workflow?
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