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Media Production Company Expanding Paid Social Video Content
Company Situation
The company operates within a growing media production environment, focusing heavily on video content creation for paid social and TV projects. Their team includes a creative operations lead managing project workflows, a dedicated video editor working primarily with paid social content, and IT support. The team is expanding, with plans to onboard additional editors, increasing the need for scalable and secure video asset management. Their production involves both internal staff and external production partners who deliver footage on physical drives.
Existing Workflow
Currently, external production partners film and edit footage, then ship hard drives containing raw and finished assets to the company. The company stores these drives onsite and uses Google Drive as their primary cloud backup solution. The internal video editor works from a laptop with limited storage, downloading footage from Google Drive to edit using Adobe Premiere and other Adobe Suite tools. For review and approvals, the team uses Frame.io. File sharing with freelancers and external editors is managed via shared drive folders.
Issues with the Existing Workflow
Storage Limitations: The video editor is constrained by local laptop storage (around 500GB), insufficient for the increasing size of video files and outputs.
Security Restrictions: Company policy prohibits plugging external hard drives into work computers, complicating backup and file access workflows.
Inefficient Backup: Google Drive struggles with very large files (multi-terabyte drives), causing upload failures and slow backups. This is especially problematic with high-resolution animation projects requiring over six terabytes of storage.
Collaboration Bottlenecks: Sharing massive files with internal and external collaborators is cumbersome, with reliance on physical drives and cloud storage not optimized for large media files.
Scalability Concerns: With plans to hire additional editors, the current system does not support seamless file sharing or collaborative editing workflows at scale.
How Shade Would Change Their Workflow
Shade provides a cloud-based video asset management platform designed to handle large media files securely and efficiently. By implementing Shade, the company can:
- Centralize video storage in a secure, cloud-native environment that supports multi-terabyte projects without upload failures.
- Enable seamless integration with Adobe Premiere and the Adobe Suite, allowing editors to work directly with files stored in Shade without local storage constraints.
- Facilitate controlled access and sharing between internal teams and external partners, eliminating the need for physical drives and simplifying collaboration workflows.
- Address company security policies by removing the need to connect external drives to workstations, as all files are accessed and backed up within Shade’s infrastructure.
- Scale with the team’s growth, supporting multiple editors and freelancers concurrently with file versioning support and approval processes.
Benefits
- Secure, scalable cloud storage tailored for large video assets
- Improved collaboration across internal and external teams
- Elimination of physical drive dependency and associated security risks
- Seamless Adobe Suite integration enhancing editing efficiency
- Faster, more reliable backup and retrieval of high-resolution projects
- Streamlined workflow supporting team expansion and increased output
Technologies Used
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