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Media Production Company Consolidating Synology NAS and Google Drive

Company Situation

The company operates within the media production and online marketing industry, focusing on creating high-quality video and photography content primarily for local businesses. Starting as a media production company, they have evolved into an online marketing firm that leverages their professional content to generate leads and conversions. The team includes remote editors who play a crucial role in their post-production workflow.

Existing Workflow

The company previously relied on a Synology NAS system to manage and share media files between their on-site and remote teams. Recently, they transitioned to using Google Drive due to difficulties with NAS communication and file syncing. Editing is performed remotely, requiring large media files to be transferred and accessed by editors outside the central office.

Issues with the Existing Workflow

- Difficulty in syncing and communicating between two NAS hubs, causing workflow disruptions. - Slow download and upload times when working with large media files over Google Drive. - Limited knowledge and capability in proxy editing, leading to inefficiencies in remote editing workflows. - Challenges related to Internet bandwidth impacting timely access to high-resolution media files. - Reliance on multiple point solutions that do not fully integrate asset management, editing, collaboration, and delivery.

How Shade Would Change Their Workflow

Shade provides a unified platform designed specifically to handle large media files and streamline post-production workflows. By enabling web-based access coupled with a desktop application (ShadeFS), users can instantly mount drives and access full-resolution and proxy media files locally without lengthy downloads. Shade’s proxy editing capabilities allow remote editors to work efficiently with lower bandwidth by streaming proxy versions of files while retaining the ability to sync project changes in real time. The platform also integrates review and collaboration workflows to reduce reliance on email and simplify company feedback and approvals. Overall, Shade consolidates storage, editing, collaboration, and delivery into a single sophisticated system that supports remote workflows seamlessly.

Benefits

  • Instant access to full-resolution and proxy media files via a web-based and desktop app interface.
  • Real-time proxy editing compatible with major NLEs like Premiere Pro and Avid without lengthy downloads.
  • Seamless remote collaboration and feedback within the platform, reducing email dependency.
  • Simplified asset management with a single source of truth for all video, photo, and other media assets.
  • Improved workflow efficiency enabling faster turnaround times and higher project volumes.
  • Low-cost solution that supports business growth by taking on more companies and retaining existing ones.