Back to Workflows
Media Production Company Consolidating Avid Media Composer and Adobe Premiere (planned)
Company Situation
The company operates within the media production and post-production industry, managing a team of editors and producers who handle large volumes of video, image, and audio assets. Their workflow involves complex asset management across multiple platforms and storage types, including tape and object storage. The team is scaling, with plans to expand engineering support, and requires efficient tools to manage and archive media content effectively.
Existing Workflow
Currently, the company uses multiple systems for media asset management (MAM), including a proprietary panel integrated with Avid Media Composer and plans for Adobe Premiere and DaVinci Resolve integration. Their storage infrastructure includes S3-compatible object storage solutions and deep archive tape storage, which supports long-term, cost-effective preservation of assets. Metadata management and drag-and-drop asset handling are core parts of their workflow, but spread across different platforms and tools.
Issues with the Existing Workflow
Fragmented user experience across multiple platforms and storage types
Difficulty in quickly locating and sharing specific assets due to limited search capabilities
Challenges in integrating metadata uniformly across editing tools and archival systems
Managing metadata and media separately, leading to inefficiencies and potential data silos
Need for a scalable, cost-effective solution to support growing team and expanding asset libraries
How Shade Would Change Their Workflow
Shade offers a unified cloud-native platform that combines intuitive user experience elements familiar from popular tools like Frame.io and Dropbox with advanced AI-driven search capabilities. By consolidating metadata and media management into a single system, Shade enables editors and producers to quickly find, preview, and share assets with rich metadata, including AI-generated custom tags such as jersey types, color grades, and scene moods. Shade’s mount component allows seamless local access to remote files as if they were stored on a local drive, improving workflow fluidity. Moreover, Shade’s architecture separates metadata storage in the cloud from media storage, which can remain on any S3-compatible object storage or tape archive, facilitating integration with the company’s existing infrastructure while enhancing scalability and collaboration.
Benefits
- Unified platform combining file sharing, previewing, and metadata management
- AI-powered search that understands image and video content beyond traditional tagging
- Custom metadata creation tailored to specific production workflows
- Local file access through Shade’s mount system for seamless editing experience
- Separation of metadata and media storage for flexible, scalable infrastructure integration
- Improved collaboration with timestamped comments and direct web sharing
- Compatibility with existing object storage and archival tape systems, preserving cost-effectiveness
- Scalable solution to support growing teams and expanding media libraries
Want to see how Shade can improve your workflow?
Book a Demo