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Media & Entertainment Optimizing Cloud Storage Infrastructure
Company Situation
The company operates within the media and entertainment (M&E) industry, focusing on infrastructure and storage solutions tailored to high-profile studios and content creators. Their team is relatively small, around 30 people, consisting primarily of skilled engineers and a handful of sales professionals. They serve a diverse company base ranging from major studios to smaller regional players, emphasizing both on-premises and cloud environments due to the hybrid nature of modern media workflows.
Existing Workflow
The company’s workflow revolves around managing storage for media workloads, leveraging a range of high-performance and high-capacity storage platforms such as Cumulo, Isilon, Pure Storage, and NetApp. They provide infrastructure services across multiple cloud providers, including AWS, Azure, GCP, and Oracle Cloud Infrastructure (OCI), tailored to the specific needs of the M&E sector. Their engineers handle complex hybrid cloud deployments, supporting companies who require flexible storage and compute resources.
Issues with the Existing Workflow
The company faces challenges around integrating and managing hybrid storage environments efficiently—balancing cloud and on-premises resources while meeting performance and cost requirements. The rapid evolution of cloud technologies and varied company demands increase operational complexity. Additionally, the company noted that some newer storage technologies (e.g., VaaS) have not yet demonstrated sufficient value for their typical media workflows. There is also an underlying need to enhance visibility and control over file movements and storage utilization to optimize infrastructure investments and reduce waste.
How Shade Would Change Their Workflow
Integrating Shade into their workflow would provide the company with enhanced visibility and control over data movement across hybrid environments. Shade’s platform can automate and simplify the management of storage workflows, enabling seamless orchestration between on-prem and cloud resources. This would reduce manual intervention, lower operational overhead, and enhance the ability to track and optimize data usage in real time. Shade’s capabilities would complement the company’s existing expertise by providing a unified interface for managing complex media workflows and accelerating project delivery.
Benefits
- Improved visibility into data movement across hybrid storage environments
- Automation of storage workflow orchestration, reducing manual effort
- Enhanced cost control by optimizing storage utilization and cloud spend
- Seamless integration with existing storage platforms and cloud providers
- Ability to support high-performance media workflows with greater efficiency
- Scalability to manage diverse company demands from large studios to smaller content producers
Industry
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