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Media Company Streamlining Storage with OneDrive and SharePoint
Company Situation
The company operates within the media and content creation space, managing a growing team that includes content creators, editors, and external vendors such as videographers and photographers. Their workflow involves producing and managing large volumes of video and visual content for a variety of uses, including social media, reporting, and internal distribution. The team is expanding, necessitating more streamlined collaboration and content management solutions.
Existing Workflow
Currently, the company’s team relies heavily on physical hard drives to store raw footage and content assets. Editors receive all the footage and manage the post-production process, but the company lacks direct access to organized content archives. Sharing clips or individual files with internal stakeholders or external partners is done through ad hoc methods, often requiring manual searches or additional payments to vendors for retrieval. Cloud storage tools like OneDrive, SharePoint, or Google Docs are used for documents but are not suited for the visual and video-heavy workload.
Issues with the Existing Workflow
Content is siloed with creative vendors, limiting the company’s direct access and control over assets.
Hard drives require physical connectivity and are prone to organizational challenges, making it difficult to locate specific clips quickly.
Sharing content internally or externally is cumbersome, often involving duplication or complicated permissions.
Existing cloud solutions are not optimized for video workflows, resulting in long load times and poor user experience when browsing media.
Risk of losing access to content if the vendor relationship ends or key team members leave.
Lack of a centralized, visual, and searchable platform for video content hampers efficiency and scalability.
How Shade Would Change Their Workflow
Shade provides a cloud-based media management platform designed specifically for video and visual content workflows. The platform can integrate existing folder structures and file types without requiring companies to change their current organization. Shade offers data migration services to move existing footage from hard drives into a centralized system accessible to all authorized users. This enables easy uploading, sharing via links or user permissions, and fast visual browsing without long load times. Shade’s AI-powered search capabilities allow users to find specific clips by searching descriptive terms, making content retrieval faster and more intuitive. Overall, Shade replaces the fragmented and manual processes with a streamlined, secure, and user-friendly video asset management system.
Benefits
- Centralized cloud storage tailored specifically for video and visual content
- Seamless migration of existing files and folder structures without reorganization
- Easy and secure sharing options with granular access control
- Fast, visual browsing and playback without long load times
- AI-powered search to quickly find specific content based on metadata or descriptive queries
- Reduced dependence on external vendors for content access and retrieval
- Improved collaboration among internal teams, editors, and external contributors
- Risk mitigation by maintaining ownership and control over all content assets