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Media Company Streamlining Asset Management with Integrated Platforms
Company Situation
The company operates within the media and entertainment sector, maintaining a sizeable creative team of approximately 20 members. Their workforce is primarily hybrid, with the majority of team members working onsite a few days per week at a central office location, while others are scattered across various regions including different states. Their creative output includes both video and art content, supported by specialized sub-teams such as video production, art/cartography, and education.
Existing Workflow
The creative process is distributed across multiple tools and platforms. For work-in-progress and review, the video team relies on Frame.io, while the art and education teams also use Frame.io for review and collaboration. For approvals, some teams utilize Google Drive, and project tracking occurs in Airtable. Once projects are approved, final assets are stored in a custom-built media asset management (MAM) system, which houses most art content archives. Video project files, especially large files, are stored on local servers onsite. Active and working files are often spread out on individual laptops until final approval, after which they are uploaded to a server-based staging environment.
Issues with the Existing Workflow
The company faces several key challenges within their current setup:
Data Fragmentation: Multiple storage locations (Frame.io, Google Drive, local servers, and custom MAM) lead to dispersed data, complicating search and access.
Archival Difficulties: Managing and archiving large video projects is cumbersome, particularly as they expand into long-form content. Moving large files onto local servers is time-consuming and inefficient, especially for remote or hybrid team members.
Complex Rendition Management: Their custom MAM requires dedicated personnel to manage specific media renditions required for publishing. Missing renditions can delay publishing workflows.
Limited Remote Accessibility: Due to reliance on local servers for large video archives, remote team members face challenges accessing critical project files efficiently.
How Shade Would Change Their Workflow
Shade offers a unified, single-pane-of-glass platform designed to integrate and streamline the fragmented media creative workflows. By consolidating search, access, and sharing capabilities into a single interface, Shade would:
- Centralize storage and archival processes, reducing reliance on multiple disconnected systems.
- Enable seamless access to media assets from anywhere, supporting the hybrid and geographically dispersed team.
- Automate and simplify rendition creation and management to align with publishing requirements, reducing manual overhead.
- Provide flexible access methods through desktop applications, web browsers, and network mounts, ensuring compatibility across operating systems and user preferences.
- Improve workflow efficiency by minimizing data sprawl and manual file movement, particularly for large video files and long-form content.
Benefits
- Streamlined archival and storage workflows for large media projects
- Enhanced accessibility for remote and hybrid teams
- Reduction in manual tasks related to rendition management
- Centralized platform replacing multiple disparate tools
- Improved project tracking and media asset visibility
- Scalable solution to support growing long-form content demands
Want to see how Shade can improve your workflow?
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