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Media Company Managing Distributed Video Production Teams
Company Situation
This company operates within the media and entertainment industry, managing a video production and editing team distributed across multiple locations, including an overseas team. Their workflow involves handling large volumes of digital assets, with storage hosted primarily in the cloud. The team size actively engaging in video editing is about six to seven users, working on substantial storage volumes that can reach into the tens of terabytes for active projects.
Existing Workflow
Currently, the team stores all their digital assets in a proprietary cloud-based Digital Asset Management (DAM) and Media Asset Management (MAM) system built on AWS. Their process involves ingesting assets once and delivering them multiple times. However, for video editing, the assets must be downloaded locally for editing and then re-uploaded to the cloud. This local editing process is repeated for every asset that requires modification. Workflow management tools like Monday.com are used to coordinate tasks and projects.
Issues with the Existing Workflow
The primary bottleneck stems from the reliance on local downloads and uploads for editing, which significantly slows down the turnaround time, especially for their team members working remotely with limited internet connectivity. The overseas team experiences latency and slow upload/download speeds, causing edit cycles to stretch from a matter of hours to two or three days per edit. While their DAM and MAM system is designed for scale and volume, their editing workflow is still optimized for small batch edits, not for the high-volume needs their team requires.
How Shade Would Change Their Workflow
Shade’s cloud-native platform offers a seamless integration layer that can either leverage its own cloud storage or connect directly to the company’s existing AWS storage buckets, acting as a front end to their asset repository. By enabling direct cloud editing access without the need to download and re-upload assets locally, Shade eliminates the latency issues and bottlenecks caused by the current workflow. The platform’s native desktop app supports mounting cloud drives as if they were local drives, allowing editors to scrub, search, and manage metadata on video assets instantly. This approach simplifies collaboration across distributed teams and significantly reduces edit cycle times.
Benefits
- Dramatically reduces edit turnaround times by eliminating local download/upload steps
- Supports distributed teams with varying internet quality through cloud-based editing
- Integrates with existing AWS infrastructure, preserving current storage agreements and cost structures
- Customizable metadata and organizational structures tailored to different user roles
- Scalable for high-volume editing workflows, moving from “onesie twosies” to enterprise scale
- Centralizes workflow management while maintaining flexibility and ease of use
Technologies Used
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