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Media Broadcaster Streamlining NAS and Cloud Collaboration
Company Situation
This company operates within the media broadcasting industry, offering production services across multiple markets nationwide. Their team is distributed and functions largely independently by market, with a focus on TV production. The company’s production teams manage content creation and asset handling in a decentralized manner, complicating collaboration and asset sharing across markets.
Existing Workflow
Currently, each market works with its own systems. Some markets save assets directly on local computers, while others, like the company’s legal team, use local NAS servers to share files through structured folders. They rely heavily on Google Drive for sharing content for review and approval, sending links via email without an integrated review workflow. There is no standardized asset management system in place, and file naming conventions differ widely. Moreover, active content editing happens in silos, and completed materials are archived offline or moved to cloud storage.
Issues with the Existing Workflow
Lack of a unified, structured workflow causes siloed operations and inconsistent asset management practices across markets.
Difficulty in sharing and collaborating on assets in real time due to decentralized storage and inconsistent naming conventions.
No automated review and approval process, relying on manual Google Drive uploads and email communication, leading to inefficiencies and delays.
Inefficient use of storage resources, as original high-resolution files are stored without proxy or optimized versions, increasing storage costs and slowing workflows.
No integration with project management tools used by the company, creating disconnects between asset management and project tracking.
How Shade Would Change Their Workflow
Shade offers a centralized platform that indexes all media from on-premises NAS or cloud storage, enabling seamless access and management of assets across all markets. It automatically generates proxy previews for streaming playback, optimizing storage and playback efficiency without compromising original file integrity. Shade’s asset management system enforces structured naming and metadata tagging, streamlining collaboration. The platform integrates with project management tools like Monday.com through webhooks and automations, connecting asset workflows with project tracking and approvals. This allows active projects to be managed cohesively within Shade, while completed content can be archived externally. Review and approval processes become automated and transparent, reducing email dependency and accelerating feedback cycles.
Benefits
- Unified asset management across multiple markets, breaking down silos and improving collaboration.
- Automatic proxy generation and proxy generation reduce storage needs and speed up editing workflows.
- Integration with project management tools ensures alignment between production tasks and asset status.
- Streamlined, automated review and approval processes improve turnaround times and reduce errors.
- Flexible infrastructure support, compatible with existing NAS and cloud systems, enabling gradual migration and scalability.
- Improved organizational standards with consistent file structure and metadata application.