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Media Agency Streamlining Hybrid Creative Workflows with Frame.io
Company Situation
The company operates within the media and creative services sector, managing multiple in-house creative teams including video production, art, and education content. Their team of around 20 people mainly works in a hybrid environment, with a majority located in a central office and some remote members spread across different regions. The company handles a wide range of content types from short-form video and art assets to increasingly complex long-form media projects.
Existing Workflow
The company’s creative workflow involves multiple tools spread across different platforms. Their video team uses Frame.io for work-in-progress reviews, while the art and education teams also rely on Frame.io for review and approval processes. Google Drive is used for general approvals, and Airtable helps track project assignments. For final asset storage and archival, the company uses a custom-built media asset management (MAM) system primarily for art files, while large video files are archived on local servers. Active projects and working files often reside on individual team members’ laptops until final approval, after which they are staged on servers for archiving. The publishing of media assets is managed via a dedicated in-house publishing system.
Issues with the Existing Workflow
The company faces several challenges with this fragmented setup:
Archiving large and long-form video projects is cumbersome and increasingly difficult to manage on local servers.
Storing active working files across multiple locations, including laptops, Google Drive, and Frame.io, creates fragmentation and potential version control issues.
The custom-built MAM system complicates the creation of specific media renditions required by their publishing platform, leading to manual workflows and a dedicated staff member to manage media formats.
The hybrid team setup and distributed storage systems can create bottlenecks in accessing and managing media assets efficiently.
How Shade Would Change Their Workflow
Shade offers an integrated platform designed to unify the disparate tools currently in use, streamlining the entire media creative workflow from project inception through review, approval, archiving, and distribution. By consolidating storage, review, and publishing processes within Shade:
- The company can simplify archival workflows, especially for large video projects, by leveraging Shade’s scalable and accessible storage solutions.
- Shade’s platform would reduce reliance on multiple external tools and local servers, enabling centralized project file management accessible to both in-office and remote team members.
- Automated rendition creation would alleviate the manual burden of generating publish-ready media formats, ensuring seamless integration with publishing systems.
- Improved version control and a single source of truth for active and archived assets would enhance collaboration and reduce errors.
Benefits
- Streamlined archival and storage for long-form and large media projects
- Centralized media asset management accessible across hybrid teams
- Automated creation of publishing-compliant media renditions
- Reduced manual workflows and dedicated media management overhead
- Enhanced collaboration with simplified review and approval processes
- Improved data accessibility and version control across all project stages
Industry
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