Media Agency Scaling Video Editing with Frame.io and NAS

The company operates a growing media production agency, rapidly scaling their editing teams and collaborating with multiple external agencies. Their workflow involves managing large volumes of video content for production, editing, and distribution. They handle both active projects and extensive archives, currently juggling around 3 terabytes of active files and approximately 30 terabytes of cold storage across various hard drives. The team is also undergoing a rebranding phase and looking to improve content repurposing and social media activity.

The company currently relies on a combination of multiple storage and collaboration tools, including Frame.io for active project storage and review, Dropbox, Google Drive, and NAS drives for cold storage and archiving. Remote editing is facilitated by tools like LucidLink, while review and approval processes are handled separately. This fragmented system requires using several platforms to manage content from raw footage to final release.

- Multiple siloed tools cause workflow bottlenecks and inefficiencies. - Cold storage is difficult to manage and search, limiting the ability to repurpose archived content effectively. - Existing tools like Frame.io have storage limits (e.g., 2TB max on Frame.io for active files). - Managing SOPs and onboarding new editors is complicated by inconsistent workflows and toolsets. - High costs and headaches associated with traditional storage solutions and multiple vendor contracts. - Lack of seamless integration creates friction in the editing, review, and archival cycles.

Shade consolidates all critical media production functions into a single platform, unifying storage, remote editing, review and approval, and archival management. By replacing multiple tools with one seamless solution, Shade eliminates bottlenecks and simplifies SOP implementation for scaling teams. The platform supports both active project management and large-scale cold storage, with AI-powered search capabilities that allow the company to easily locate and repurpose archived content, enhancing their social media and content reuse strategies. Pricing is competitive, framed as “a fraction of the price made by creators for creators,” providing cost savings along with operational efficiencies.