Marketing Company Consolidating Adobe Premiere Team Projects and Google Drive

The company operates within the marketing and video production industry, serving a growing roster of companies through a collaborative team structure. The team includes a marketing company owner who contracts with an external video production partner. This partner team functions as a white-label video and content production unit, providing end-to-end video creation services—from filming to editing—to meet expanding company demands.

Currently, raw footage is stored locally on physical drives, while proxy files are uploaded to Google Drive for remote editing. The team uses Adobe Premiere’s Team Projects feature to manage company projects, enabling editors to work remotely using these proxies. Backup protocols include a cloud backup of local storage. Project organization relies heavily on manual processes such as creating proxies, organizing files, and maintaining spreadsheets to catalog B-roll and other footage assets.

- Manual cataloging of footage is extremely time-consuming, requiring detailed spreadsheets to track clip content, which drains valuable editorial resources. - Lack of metadata and smart asset management makes it difficult to quickly identify and retrieve B-roll footage, especially when handed off between different videographers and editors. - Adobe Premiere’s Team Projects, while useful, presents limitations and instability that hinder smooth collaboration. - Turnaround times for video edits are pressured by company expectations, creating a need for faster, more efficient workflows. - Current tools do not provide robust data or analytics on footage usage or content, limiting visibility into asset libraries.

Shade would introduce advanced metadata management and AI-powered search capabilities to automate the organization and tagging of video assets. This would eliminate the need for manual spreadsheets by allowing the team to quickly surface relevant clips through intuitive search and filtering. Shade’s platform supports flexible asset views—both spreadsheet-like and folder structures—catering to different user preferences and workflows. By integrating Shade, the team could streamline their handoffs, improve editing speed, and gain actionable insights into their footage library, ultimately reducing bottlenecks and accelerating delivery timelines.