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Live Sports Broadcasting Company Consolidating Dropbox and AWS
Company Situation
The company operates within the live sports broadcasting and streaming industry, specializing in multi-camera live sports productions. Their clientele includes major broadcasters and streaming platforms, handling high-profile events such as Olympic figure skating. Their workflow involves coordinating content across domestic and international locations, including sending footage to overseas broadcasters.
Existing Workflow
The company primarily relies on mobile production units with footage stored on hard drives. They utilize Dropbox extensively for file sharing and occasionally ship physical hard drives to collaborators. For media asset management (MAM), they have previously used AWS and other services, though these solutions have proven inconsistent. Their current process includes importing footage into EVS systems and then exporting files for remote editors. For remote collaboration, they also use tools like Frame IO and Signiant for file transfers and review.
Issues with the Existing Workflow
Heavy dependence on physical hard drives and shipping, leading to logistical complexity and delays.
Multiple disconnected tools for file transfer, review, archiving, and sharing, creating inefficiencies and increased overhead.
The need to download large files locally slows down editing and review processes.
Limited ability to efficiently search and organize content, especially with large volumes of footage and remote teams.
Challenges in sending camera ISOs directly to the cloud for quick turnaround projects.
Difficulties supporting international delivery workflows, such as sending files to overseas broadcasters.
How Shade Would Change Their Workflow
Shade offers a cloud-native, all-in-one platform that replaces the need for multiple disparate tools. Acting as a cloud NAS, Shade allows editors to mount a virtual drive that behaves like a local SSD, enabling them to work directly on cloud-stored files without downloading. This significantly reduces turnaround times by eliminating lengthy downloads and re-uploads.
Additionally, Shade’s advanced metadata and AI-powered tagging capabilities enable automatic transcription, facial recognition, and custom tagging (e.g., player names, jersey numbers, shot types). This makes searching for specific content intuitive and efficient, transforming Shade into a comprehensive media asset management solution. Integrated review and approval workflows further streamline collaboration without the need for third-party apps.
For live sports workflows, Shade provides a cost-effective and efficient way to send camera ISOs directly to the cloud, supporting both domestic and international delivery requirements.
Benefits
- Eliminates reliance on physical hard drives and shipping logistics
- Reduces file download/upload time by enabling direct cloud editing
- Consolidates file transfer, review, archiving, and search into a single platform
- Enhances content discoverability through AI-driven metadata and tagging
- Simplifies remote collaboration with built-in review and approval tools
- Supports international workflows with direct cloud delivery of camera ISOs
- Cost-effective solution tailored to live sports broadcasting needs
Want to see how Shade can improve your workflow?
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