Live Events Producer Streamlining Hybrid Content Collaboration

The company operates within the live events and media production sector, managing multiple shows and festival-style events. Their team structure is hybrid, comprising internal editors and creative staff alongside a network of external contractors who handle much of the content capture during event weekends. The volume and variety of media assets are substantial, including raw footage and fully edited clips and photos.

Currently, the company relies heavily on external vendors for capturing and editing media content. These vendors store and manage raw footage and selects on their own systems. The company then receives only the edited selects and final assets, which are archived and shared via Google Drive. Some stakeholders also consider Dropbox and Frame.io as potential alternatives. The workflow involves various storage locations, including Google Drive, vendor databases, and physical hard drives, leading to fragmented asset management.

- Lack of centralized ownership and control over raw media assets, which often reside exclusively on vendor systems and may be deleted without company access. - Difficulty in searching and accessing specific raw footage or clips that may have been overlooked or excluded by external editors. - Challenges in repurposing raw content for internal editorial use or revenue-generating activities such as music experiences or live event promotions. - Dependence on a hybrid model with contractors activated only on weekends, complicating consistent media asset management. - Fragmented storage across multiple platforms creates inefficiencies in searching, sharing, and securing media assets.

Shade would enable the company to centralize all media assets, including raw footage, in a single, accessible platform. Content capture contractors would upload all media directly to Shade at the end of each event day, making the entire raw library immediately available internally. This centralized repository allows internal editors and creative teams to search, access, and repurpose any footage without relying solely on external vendors. The platform supports seamless sharing back to external parties when necessary, preserving the hybrid operational model while enhancing control and visibility over all assets. Shade’s cross-platform accessibility (desktop app, mount, web browser) ensures ease of use regardless of device or operating system.