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Live Event Production Company Consolidating Frame.io and Adobe Premiere Pro (NLE)

Company Situation

The company operates within the live event video production space, specializing in concert recordings. Their team is fully remote, including editors based internationally, supporting a workflow that spans multiple time zones. The company is in the early stages of growth, setting up infrastructure and onboarding initial companies. Their operations involve handling large volumes of high-definition video footage generated from multi-camera setups at live shows.

Existing Workflow

Currently, the company uses Frame.io as their primary cloud-based media management and collaboration platform. Their workflow involves uploading and downloading large files—typically around 200GB per concert—from multiple camera sources plus audio, which then must be synced and prepared for editing. The remote editing team, located overseas, works on these files during their daytime hours, requiring efficient access and collaboration across continents.

Issues with the Existing Workflow

The main bottlenecks involve slow upload and download speeds, especially for editors in regions with challenging internet infrastructure. Managing massive video files remotely leads to lag and delays, affecting the efficiency of the editing process. There’s also a desire for better integration between media management and editing timelines, including streamlined commenting and review workflows, which Frame.io partially supports but has limitations in terms of real-time collaboration and file handling.

How Shade Would Change Their Workflow

Shade offers a cloud platform designed to function like a virtual hard drive rather than a traditional cloud storage service. This approach reduces the need for manual uploading and downloading, allowing remote editors to interact with media files as if they were stored locally. Shade supports base timestamp commenting and plans to introduce advanced annotation and range-based commenting synced directly with editing software timelines. Its AI-powered search capabilities enable users to quickly find specific shots or moments within massive libraries, enhancing both internal and company-facing media review. This seamless integration would enable the company’s remote team to work more efficiently and collaboratively, reducing lag and downtime.

Benefits

  • Seamless remote collaboration: with a cloud that behaves like a local hard drive
  • Reduced upload/download bottlenecks: , improving editing turnaround times
  • Enhanced commenting and review features: integrated into editing timelines
  • AI-driven media search: to quickly locate specific content within large video libraries
  • Improved workflow for international remote teams: , accommodating time zone differences
  • Simplified company sharing and asset publishing: through familiar interfaces