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Live Event Producer Streamlining Media Storage with NAS Servers
Company Situation
The company operates within the live event production industry, managing and producing large- and small-scale events. Their team primarily focuses on event planning and management rather than media creation or post-production. While they occasionally handle minor video editing tasks, most media workflows—including video editing—are outsourced to specialized media houses. The company has been in business for seven years and handles a substantial volume of photos and video clips from past events.
Existing Workflow
Currently, the company stores their media assets—photos and videos—in a variety of cloud storage solutions such as Google Drive and Dropbox, as well as physical devices like NAS servers. Their asset organization is based largely on company names and event dates, with no formal tagging or metadata system in place. For social media and company proposals, they manually search through folders and drives to locate relevant photos or video clips. For companies, they typically deliver media on hard drives, with limited ongoing storage or management support after the event.
Issues with the Existing Workflow
Lack of a centralized, searchable tagging system means asset retrieval is time-consuming and inefficient.
Media assets are scattered across multiple platforms and physical devices, increasing the risk of misplaced or forgotten files.
The manual search process drains valuable time that could be spent on core event planning and management activities.
Social media content creation is hindered by the difficulty of collecting and organizing raw footage from event sites.
Company media archives remain unmanaged post-delivery, with no easy option to provide ongoing access or turn storage into a revenue stream.
The company is highly price sensitive and needs a cost-effective solution that aligns with their non-media house focus.
How Shade Would Change Their Workflow
Shade’s platform would centralize all media assets in a single cloud-based repository, leveraging AI-powered tagging and metadata generation to make photos and videos instantly searchable by event, date, company, or custom tags. This would eliminate the manual sorting and searching currently required. Field teams could upload clips and photos directly on-site, streamlining content collection for social media and company proposals. Shade’s tiered pricing, including a cost-conscious nearline storage option, fits the company’s budget while offering scalable storage and searchability. Additionally, Shade’s platform enables sharing curated collections with companies easily and opens the possibility for the company to offer long-term media hosting as a value-added service or subscription, generating new revenue without additional manual effort.
Benefits
- Centralized cloud storage replaces fragmented drives and NAS servers.
- AI-driven tagging automates media organization, saving hours of manual work.
- Easy search and retrieval accelerate proposal creation and company requests.
- Simplified on-site media uploads support more consistent social media content.
- Affordable pricing aligns with a non-media house budget.
- Potential to monetize company media archives through hosted subscription services.
- Improved company satisfaction with accessible, well-organized event media.