Back to Workflows
Live Event Producer Integrating Frame.io and Cloud Storage
Company Situation
The company operates within the live event production industry, specializing in audio and video solutions for arena tours and large-scale shows. Their team is distributed internationally, with a core video production group based primarily in the United States while the company’s headquarters and additional offices reside overseas. This global footprint requires seamless collaboration across time zones and continents, supporting a mix of B2B video production content tailored to entertainment events.
Existing Workflow
Currently, the company relies on a patchwork of tools to manage their creative and post-production workflows. Their setup includes a combination of cloud-based hot storage solutions for fast access and remote editing capabilities, alongside object storage buckets for asset management. They use third-party platforms for file sharing, review, and annotation, integrating multiple vendors such as Lucid and Frame.io to support remote collaboration. Because their teams are geographically dispersed (notably between Europe and the U.S.), they have had to optimize server locations to reduce latency and improve file access speed.
Issues with the Existing Workflow
This multi-tool environment creates complexity and inefficiency, making it challenging to streamline workflows end-to-end. The company experiences latency issues due to dispersed data storage and the need to coordinate between different platforms for storage, review, approval, and archival. They also face uncertainty around their archival strategy—whether to adopt cloud cold storage, on-premise RAID solutions, or hybrid models. Managing numerous tools leads to fragmented workflows, increasing administrative overhead and slowing down creative iteration and final delivery.
How Shade Would Change Their Workflow
Shade offers an integrated platform designed specifically to unify the disparate stages of creative video production workflows. By consolidating storage optimization, remote editing, review and approval, post-production, and archival into a single solution, Shade would eliminate the need for multiple vendors. This would reduce latency challenges by optimizing data access locations and provide seamless collaboration regardless of geographic location. Shade’s solution also simplifies archival decisions by incorporating flexible storage management options. The company gains a streamlined workflow that reduces complexity, accelerates turnaround times, and enhances team collaboration.
Benefits
- Unified platform combining storage, review, editing, and archival
- Improved remote collaboration across global teams with reduced latency
- Simplified management of creative workflows and vendor relationships
- Flexible archival solutions tailored to evolving business needs
- Faster creative iteration and delivery cycles
- Reduced operational overhead and IT complexity