Legal Marketing Team Streamlining Video Production with Notion and Frame IO

The company operates in the legal marketing sector, focusing on producing video advertisements for law firms. Their team includes pre-production planners, editors, and project managers who collaborate closely across various stages of video content creation. The team handles multiple projects simultaneously and relies heavily on digital asset management and editing software to maintain workflow continuity.

Currently, the company uses a combination of tools to manage their video production process. Pre-production and organizational tasks are handled in Notion, including the integration of AI tools for content planning. For production, raw footage is transferred from SD cards to hard drives, then uploaded to Google Drive for storage and sharing. Editors download files from Google Drive onto local machines or external hard drives to work on projects using Adobe Premiere and After Effects. Initial edits are shared and reviewed through Frame IO, where feedback and final approvals occur. Deliverables are also handed off to companies via Frame IO folders, ensuring company visibility and sign-off.

The current process involves multiple file transfers between storage systems, causing inefficiencies and storage constraints for editors, who must download large files repeatedly. Editors manage several hard drives to juggle multiple projects, leading to logistical challenges and potential delays. The siloed nature of the tools—Notion, Google Drive, Frame IO—necessitates continuous uploading, downloading, and reorganization of assets, increasing the risk of version control issues and lost time. Furthermore, the company lacks a streamlined, integrated system that supports remote editing and advanced search capabilities across their asset library.

Shade would consolidate the company’s fragmented toolset into a single intelligent file system, replacing Google Drive and Frame IO. By integrating remote editing technology, Shade allows editors to stream and cache video files directly within editing software like Premiere and After Effects without the need for time-consuming downloads. Editors would "mount" a virtual drive that instantly connects them to terabytes of footage stored in the cloud, enabling near-instant access and seamless project switching. Shade’s AI-powered search and auto-tagging features would enhance asset discoverability by indexing metadata, transcriptions, and custom attributes such as logos or visual elements. This would eliminate the need for manual cataloging and improve the speed of sourcing relevant content. Additionally, Shade supports review and approval workflows with a user experience similar to Frame IO, ensuring a smooth transition for both internal teams and companies.